SEO For Consultants: How To Write Thought-Leadership That Attracts Clients
Search engine optimization (SEO) is the BEST marketing method for consultants. Over the last several years, I’ve written hundreds of articles. Many of them have ranked 1st for competitive keywords. For example, here’s an article I wrote on “best consultant websites” that is the first organic result: I first published the article 5 years ago. And it STILL sends several …
32 Best Personal Websites in 2021 (And Why They Have Them)
Personal websites. Everyone should have one. Intuitively, I believe this is true. But why? My personal website, the website you’re reading now, has been everything to me. My career, my business, my life’s work — all wrapped up into one neat, 2-dimensional digital package. But what about others? Am I just a lone weirdo, obsessed with “cloning” myself through my …
11 Best Small Consulting Firm Websites (And How They Use Them)
Building a website for a consulting firm is more challenging than building a website for an independent consultant. People buy from people, not brands. When you’re an independent consultant, it’s much easier to design a website around helping your prospects trust a single person — you. As a small consulting firm, you’re faced with the challenge of presenting a website that …
SEO Best Practices For Consulting Business Owners
Do you know what it’s like to have prospects come to you for your services instead of vice-versa? There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and are curious as to how they can work with you. –Million …
Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)
“Why don’t consulting businesses scale easily?” Do you see this guy here? The man with the brilliant mustache? His name is Dr. Stuart McGill. He’s one of the world’s leading experts on spine biomechanics. Dr. McGill’s goal is to help everyone suffering from back pain get back to pain-free living. A three-hour assessment with Dr. McGill costs over $1000. And …
The Consulting Website As A Sales Tool
2Bobs, a podcast hosted by David C. Baker and Blair Enns, is a must-listen for consultants. In a recent episode titled “Communication Components in Your Sales Toolbox,” they discussed the role your website plays in the sales process. As the “websites for consultants” guy, I’m excited when I hear thought leaders talk about consulting websites. Below is a summary of …
Friday Fusion: December 11, 2020
What part of building a business online do you find the most difficult? Is it talking yourself into starting, driving traffic to your website, or figuring out what business you should venture into? I find it easy to design and build products. I find it easy to market and generate traffic. But when it comes to converting traffic into revenue, sales …
Friday Fusion: December 4, 2020
A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “bad” website doesn’t. Let’s take your consulting website as an example. If it’s …