Friday Fusion: May 29, 2020

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What are some of the secrets of being an independent consultant? I’ve spoken with hundreds of independent consultants over the last 5 years, and here are some of the “secrets” I’ve learned: 1. You’re in the marketing business “You’re not in the consulting business, you’re in the marketing business. I know this sounds harsh, but here’s an even more frightening thought: …

Friday Fusion: May 22, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. What do you find is the biggest challenge to launching …

Friday Fusion: May 15, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. How do I stop hating selling and sales? Does this …

Friday Fusion: May 8, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. How did you pick a niche? How can you secure …

80/20 Content Marketing for Consultants

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This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. “What’s the purpose of creating content?” Depending on who you ask, you’ll get a variety of answers. Many would say content is all about increasing SEO and boosting your Google rankings. Though this seems like a tangible goal …

Consultant Website Breakdown #2: Ascent Consulting

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Welcome to the 2nd episode of Consultant Website Breakdown. In this episode, we’re looking at a consulting firm that works with construction companies, Ascent Consulting. Their website combines solid positioning with powerful content and lead-generation focused design. Overview – Ascent Consulting Ascent Consulting provides consulting services specifically to construction companies. As soon as I saw their website, it was clear …

Consultant Website Breakdown #1: The Process Consultant

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Welcome to my new series: Consultant Website Breakdown. In this series, I’ll show you examples of the best consulting websites that generate business. Each breakdown will include 2 videos.  The first video will explain what the consulting website does well. The second video will explain what the consulting website could do better.  These consulting websites inspire my Consultant Website Template …

Google Analytics for Consultants, Part 4: Using Your Analytics To Make Better Decisions

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In part 1, you installed Google Analytics on your consulting website. In part 2, you set up goal-tracking to track your website’s performance.  In part 3, you created your Consulting Website Performance dashboard. Now, in part 4, you’ll use this data to make better marketing decisions and improve your consulting website.  In this post, I’ll show you 3 real-life examples …

Google Analytics for Consultants, Part 3: Consulting Website Performance Dashboard (Free Template)

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In part 1 of this series, you installed Google Analytics on your consulting website. In part 2 of this series, you set up goal-tracking on your consulting website. In part 3 of this series, you will create a dashboard for your website’s analytics. What is an analytics dashboard? An analytics dashboard is a summation of your most important metrics and …