Friday Fusion: August 7, 2020

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What are your favorite marketing tools and subscriptions for your freelance business (especially CRM, CMS, social media management, project management, etc) and why? Here’s a lost of marketing tools that Consulting Success uses to manage their consulting/coaching business — taken from their feature in StarterStory: We use a variety of tools to run Consulting Success. One of our principles is reducing complexity, …

Friday Fusion: July 31, 2020

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How can I become really good at creating webflow websites? I want to be able to charge $1500+ a website. Stop creating Webflow websites. Yes, you read that right. I’d bet that your web design skills are already good enough to charge $1500+ for a website. But I’d also bet that your sales skills (and confidence) aren’t good enough to charge $1500+ …

Friday Fusion: July 24, 2020

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Why do you need a website when you have a social media page? One word: ownership. “You don’t own accounts hosted on external social networks, you only rent them. And access to data is limited.” Having a personal website gives you your own intellectual real estate — a “hub” that is the center of everything that you do. “In order for …

Friday Fusion: July 17, 2020

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As a freelancer, how do you list your profession on LinkedIn? It depends on what you want your LinkedIn profile to do for you. Most people on LinkedIn are looking for traditional employment. As a freelancer or consultant, LinkedIn is a way for you to attract clients. But listing “Freelance” in your tagline (ex: Freelance Web Designer) won’t help you attract …

29 Best Personal Websites 2020 (And Why They Have Them)

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Personal websites. Everyone should have one.  Intuitively, I believe this is true. But why? My personal website, the website you’re reading now, has been everything to me. My career, my business, my life’s work — all wrapped up into one neat, 2-dimensional digital package. But what about others? Am I just a lone weirdo, obsessed with “cloning” my self through …

Friday Fusion: July 10, 2020

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What’s the best website for freelancers looking for work in digital marketing, content writing, designing, etc.? With your skills, you have everything you need to make *your own* website the best website for your freelance business. You can write content, which means you can write articles that position you as an expert — and then write copy to get clients …

Friday Fusion: July 3, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. What is the role of SEO in B2B marketing? The …

Friday Fusion: June 26, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. Should you put your service/product “price” on your website, if …

Friday Fusion: June 19, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. Why do people write in 3rd person in the about …

Friday Fusion: June 12, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. Do management consulting firms ever recycle solutions for multiple clients? …