Google Analytics for Consultants, Part 1: Why It’s Important (& How To Install)

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Your consulting website is a marketing tool. You don’t know how it’s actually performing without analytics. Google Analytics is a (free) analytics product that shows you how your website is performing. In this 4-part mini-series, I’m going to help you, the independent business consultant or small firm, understand and use your analytics. In doing so, you’ll make better marketing decisions. …

7 Ways To Quickly Boost Your Consulting Website’s Conversions (Psychology Explained)

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Many consultants tell me that they’ve never had a website that’s worked for conversions. What is a conversion? A conversion occurs when a user (your prospective client) takes the desired action on your website. A lack of conversions could mean many things: It could be a positioning problem — you’re not targeting a niche or you aren’t demonstrating your point …

3 Things Your Consulting Website MUST Do In 2019 (Checklist & Examples)

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“Designers/marketers have no idea what a website should do for a consultant.” If you’re struggling to find a marketer or designer who understands what your consulting website should do, you’re not alone. Chances are you don’t know what your consulting website should do. You can’t afford to not know in 2019. “Simply stated, the world is becoming ever more online-oriented. …

Consultants: What To Do If You Can’t Publish Case Studies On Your Website

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Sometimes, publishing case studies to your consulting website isn’t an option. Due to various agreements you might have with your client, you simply can’t. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. Just because you can’t publish samples of your client work doesn’t mean …

Why you’re not getting any clients from your consulting website

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“Why am I not getting any clients through my consulting website?” If you’re reading this article, you’re asking yourself this question. It’s a question I get all the time. And it’s the primary problem I’m trying to solve in my business — helping consulants get more clients through their website. But it’s the wrong question. We need to break this …

Effective Email Marketing for Consultants & Coaches

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[Audio taken from the High Income Coaching Podcast] Why should you bother “building a list” in the first place? What’s an email list for a consultant or coach like you, anyways? Email is the next big thing. We’re finally realizing just how precious these open standards were all along. Your way around Facebook, and all the other walled-garden parasites, goes …

Consulting Website Design 021: The Law of 80/20

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In this video, you’ll about the law of 80/20 when applied to your consulting website — and how to identify the top performing pages on your consulting website using Google Analytics. (Slides) Summary Most people use Google Analytics as glorified hit counters, or they don’t use it at all. And can you blame them? It can be incredibly confusing and …

Consulting Website Design 020: Website Expectations [VIDEO]

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In this episode, you’ll learn about the expectations your prospects have when they visit your consulting website, and how important it is to meet (and exceed) those expectations. (Slides) Summary VeraSage: Revolutionary thinkers — and the website does not match my perception. David C. Baker: Brilliant thinker — and his website matches my perception. Prospects check you out via your …