Friday Fusion: November 20, 2020

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What are the top traits of a hugely successful salesperson? You’ve seen them before: some people are just born great at sales. Others? Not so much. However, I think that sales is a skill that can be developed. In Andrew Sobel’s new book, It Starts With Clients, he talks about the habits of a rainmaker — a highly successful salesperson. Here …

Friday Fusion: November 13, 2020

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How can I find the companies that need management consulting? “The last thing I need is a management consultant. What I could use, though, is some good advice.” -Cal Harrison, The Consultant With The Pink Hair Don’t look for companies that need management consulting. Instead, look for companies that would benefit from your advice. How can you find those companies? Put your …

30 Best Personal Websites 2020 (And Why They Have Them)

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Personal websites. Everyone should have one.  Intuitively, I believe this is true. But why? My personal website, the website you’re reading now, has been everything to me. My career, my business, my life’s work — all wrapped up into one neat, 2-dimensional digital package. But what about others? Am I just a lone weirdo, obsessed with “cloning” my self through …

Friday Fusion: November 6, 2020

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Is it possible to open a consultancy with appropriate knowledge about the field but very few contacts? Yes. With knowledge, create content. Leverage that content to create contacts. When I wanted to specialize in websites for consultants, I didn’t know many consultants. Instead of going to networking events to meet them, I wrote content about websites for consultants based on my experience …

Friday Fusion: October 30, 2020

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How do you learn ways you can grow in your career and your business? Personally, I’ve found the best way to grow in your career and/or business is to create new services or products. Why? Because creating new services or products forces you to… Listen deeply to what your customers want Think strategically about how you can help them get that …

Friday Fusion: October 23, 2020

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When do you know your website needs more content? When you’re unhappy with the amount of traffic you’re getting. More (good) content = more traffic. With every piece of content you produce, you’re creating a little “mini-you” that will go out and market your business. When your customers are asking you the same questions over and over. If you’re getting the same …

Friday Fusion: October 16, 2020

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What are the most important things to focus on to be successful in a B2B appointment setting? Make it easy. Prospects should be able to book a call with you in seconds, with a few clicks. It shouldn’t take a lot of back and forth via email. The easier you can make booking a call with you, the more calls you’ll …

Friday Fusion: October 9th, 2020

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How can I find clients as a freelancer without going to freelance sites? Stop going out to find clients. Make them find you instead. How do you make clients find you? Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Promote it relentlessly. “There is a profound …

Friday Fusion: October 2nd, 2020

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In business is it what you know or who you know that matters most? In the Information Age, what you know determines who you know. The most effective networking strategy I’ve found has nothing to do with conferences, cocktail hours, cold emails, or any of the common ideas you hear. 1) Do interesting things.2) Share them publicly. Like-minded people will come to …

Friday Fusion: September 25, 2020

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How do you get a job as a web developer when every job requires a minimum of 2 years of experience in a commercial environment? You need 2 years of experience to get the job you want. But in order to gain that experience…you need a job — which also requires experience. You’re trapped in this “experience void.” ‘ So, …