6 Best Website Lead Magnets for Consultants

Tsavo Marketing, Web Design Leave a Comment

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses.  If you can’t generate new leads and turn them into paying clients, you won’t stay in business for long. One of the best ways to generate leads is to use lead magnets on your website. …

Essential Consultant Website Pages Part 1: Perfecting Your Home Page

Tsavo Web Design

When you’re creating a website for your consulting business, what pages should you include? Should you copy what every other consultant does, or is there a better way? How do you design a website that will actually generate real business results? These are all tough questions you must answer when creating your consulting website. In this 5 part series, called …

5 Benefits of Online Video for Consultants

Tsavo Marketing Leave a Comment

This post is a guest post from Victoria Greene, freelance writer specializing in growth and eCommerce.  Online video is a popular medium, but how can it best be harnessed for your consulting business? In what ways can it improve your website, drive your online presence, and create a stellar client experience? Anyone with a smartphone can use video and add …

How To Hire the Right Designer For Your Consulting Website (Checklist)

Tsavo Web Design Leave a Comment

You can’t launch a successful website without the successful website project preceding it. And successful website projects require that competent, professional designers or agencies do their job — and do it well. Designers have a lot of potential to drastically change how your prospective and current clients perceive you. They can help your business “look the part,” which enhances your brand, …

The Entrepreneurial Expert: Lessons from The Business of Expertise

Tsavo Business Strategy Leave a Comment

What makes your expertise valuable to your clients and target market? How can you effectively market and sell your expertise? Which ways can you position your expertise to create more value for both your business and your clients? These questions are critical to independent consultants and small firms — whose expertise is their product. Independent consultants and small firms are …