The Best WordPress Theme For Consultants (And How It Helps You)

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As a consultant, your website has different needs than other businesses. The theme you choose for your WordPress website should reflect this. Choosing the best WordPress theme for consultants will give you an effective website. The best theme on the market for consultants is X Theme by Themeco. X Theme is the perfect theme for creating effective digital marketing materials …

How To Get The Attention Of Top Executives: The “Sidestep” Method

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This post is a guest post written and submitted by Carl Friesen, founder of Thought Leadership Resources. Do you ever get the feeling that your most ideal prospective client organizations are like fortresses designed to keep you out? Their senior leaders are guarded by receptionists, personal assistants, voicemail and a never-ending series of meetings. So how do you get a …

How to Differentiate Your Consulting Business: Does Your Firm Have Pink Hair?

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Differentiating your consulting firm may sound simple in theory. But when you’re in the process of actually doing it, nothing feels riskier. We all know the benefits — consulting firms that specialize have a higher chance of growth: meaning they are up to twice as profitable. But how do you differentiate your business successfully? Is it as easy changing your …

5 Best Lead Generation Tools for Your Consulting Website

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As a consultant, your website needs to do more than look nice.  It’s about demonstrating to potential clients that you’re credible. It’s a tool that can help bring you more leads. Good design is about solving problems, and your website serves you best when it’s designed to solve your problems as a consultant.  Acquiring leads is one of the most …

How To Follow Up Using Your Website (Impress Everyone You Meet)

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Imagine if you had followed up with everyone you handed your business card to. Throughout your entire career. Would your network be larger? Would it make getting referrals easier? Would you have more valuable, lasting relationships? Following up is crucial to networking and consulting. It’s easy to attend networking events and meet people. It’s much harder to actually follow up …

How To Develop Relationships At Scale (Grow Your Network Rapidly)

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“Strong relationships and service lead clients give you enduring loyalty and the benefit of the doubt in tough times. A breakthrough product seldom does that.” This is one of Alan Weiss’ One Percent Solutions found in his book Million Dollar Consulting. This book is a consultant’s bible. Alan talks at length about what it takes to build a successful consulting …

The Consultant Webpage Checklist (Design Your Clients Trust)

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Judging the design of your website can be difficult. If you’re not a designer, how can you know the design meets your reader’s needs? Without objective measures, it’s difficult to know whether your website’s design is effective. B2B buyers are judging you and your business based off the design of your website. As a freelance consultant, this is especially important. …