Aesthetics vs Conversion: The Answer (For Consultants)

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Here’s a short video I created to answer some of the questions a consultant asked me about auto-responders, McKinsey’s website, Alan Weiss, the aesthetics vs conversion debate, feeling to “spammy”, and more. (Slides) Summary McKinsey has the best lead-generating consulting website, and there are many things independent consultants can learn from McKinsey’s website design, even though it is a big …

Consulting Website Design 019: Quora for Consultants [VIDEO]

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In this episode, you’ll learn about the most underlooked social media platform for consultants, Quora, and how to use it for your consulting business. (Slides) Summary Quora is a great social network for consultants – not necessarily for lead-generation, but for content marketing, research and to develop a writing habit – which WILL help with lead generation. Follow the topics …

The 5 Marketing Musts for Consultants (And Their Digital Equivalences)

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Why doesn’t McKinsey, the most prestigious consulting firm in the world, advertise during the Super Bowl? They have the budget. They have the resources. And advertising during the Super Bowl would certainly get the attention of millions of people. But advertising their consulting services through 30-second commercials wouldn’t help them reach their potential clients — and it most certainly wouldn’t …

Consulting Website Design 018: The Assessment [VIDEO]

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In this episode, you’ll learn about using an assessment as your lead-magnet with help from Propeller’s consulting website. (Slides) Summary In this episode, I’m going to be looking at a really strong consulting website called Propeller consulting, and how they use an assessment to generate leads. Let’s head over to Propellers website and see what we find. So the first …

Consulting Website Design 017: Market Research [VIDEO]

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In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. (Slides) Key Points It’s very difficult to write good copy and content unless you know the problems, desires, and uncertainties of your prospective client. One of the best ways to get …

Digital Business Development Podcast #1: Jim McCraigh

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In this episode, you’ll learn… The most important lessons Jim has learned 30 years in the consulting business How to build a system for attracting a steady stream of consulting clients Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead About Jim Jim McCraigh has been an in-demand consultant, coach, and …

Consulting Website Design 016: Building Backlinks [VIDEO]

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In this episode, you’ll learn how to rank your website higher in Google by building backlinks to it. (Slides) Transcript Welcome to Consulting Website Design 016: Building Backlinks. In this episode, I’m going to teach you how I plan to rank one of my new in the top spot of Google by building backlinks to it. I’m going to give …

Consulting Website Design 015: The Problem with Templates [VIDEO]

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In this episode, you’ll learn why consulting website templates actually hurt your business more than help. The template I analyze in this episode is Wix’s “The Consultant” template. (Slides) Transcript Welcome to Consulting Website Design 015: The Problem with Templates. One of the first things consultants do when they’re interested in building a website is looking for consultant website templates …

Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

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Welcome to Consulting Website Design 014: McKinsey part 2. In today’s episode, the consulting website/pages we’re looking at is McKinsey’s article page, services page, and contact page. (Slides) Transcript I’ve written about McKinsey’s website before, and I think it’s the best consulting website design on the internet. And even though McKinsey is a huge firm, there are many lessons that …