Consulting Website Design 016: Building Backlinks [VIDEO]

Tsavo Video Leave a Comment

In this episode, you’ll learn how to rank your website higher in Google by building backlinks to it. (Slides) Transcript Welcome to Consulting Website Design 016: Building Backlinks. In this episode, I’m going to teach you how I plan to rank one of my new in the top spot of Google by building backlinks to it. I’m going to give …

Consulting Website Design 015: The Problem with Templates [VIDEO]

Tsavo Video Leave a Comment

In this episode, you’ll learn why consulting website templates actually hurt your business more than help. The template I analyze in this episode is Wix’s “The Consultant” template. (Slides) Transcript Welcome to Consulting Website Design 015: The Problem with Templates. One of the first things consultants do when they’re interested in building a website is looking for consultant website templates …

Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

Tsavo Video Leave a Comment

Welcome to Consulting Website Design 014: McKinsey part 2. In today’s episode, the consulting website/pages we’re looking at is McKinsey’s article page, services page, and contact page. (Slides) Transcript I’ve written about McKinsey’s website before, and I think it’s the best consulting website design on the internet. And even though McKinsey is a huge firm, there are many lessons that …

Consulting Website Design 013: Levels of the Game [VIDEO]

Tsavo Video Leave a Comment

In this video, I demonstrate the 4 levels of consulting websites, and examples for each of the levels. The 4 levels and consulting websites featured in this article are: Level 1 – No consulting website Level 2 – Kent Business Consulting Level 3 – Jonathan Stark Consulting Level 4 – Ethercycle (Slides) Transcript In this episode, I’m going to walk …

Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

Tsavo Video Leave a Comment

This episode is a feature of business growth consultant Angus Hay’s consulting website. Key Takeaways Angus found my article on the 22 Best Consultant Websites helpful in designing and writing his consulting website — as well as developing his value proposition. Suggest Change One: First, and most important, is that you’ll notice Angus doesn’t have a lead magnet yet. Now …

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Marketing, Web Design 1 Comment

Consulting lead generation isn’t easy, especially when done online. Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their …

Consulting Website Design 011: Client Qualification [VIDEO]

Tsavo Video Leave a Comment

In this episode, you’ll learn how to use your contact form to qualify your prospects. The consulting websites featured in this video are ethercycle.com and positivepathwaysconsulting.com. Transcript Today we’re going to look at two contact forms — one that functions as more of an intake form, and the other that looks like 80% of consulting website contact forms. The first …

Consulting Website Design 010: Setting Your Anchor [VIDEO]

Tsavo Video Leave a Comment

In this episode, you’ll learn about publishing your pricing on your consulting website. The website featured in this episode is Jonathan Stark’s consulting website. The concept of “Anchoring” is one I learned from Blair Enns book, Pricing Creativity. [Slides] Transcript I’ve been reading a fascinating new book by Blair Enns which has taught me some great principles about putting your …

Consultant LinkedIn Profile Template: Generate Leads Through Linkedin

Tsavo Marketing Leave a Comment

If you haven’t generated any interest from potential consulting clients through your LinkedIn profile, you’re doing something wrong. LinkedIn gives you an incredible opportunity to network and attracts potential clients for your consulting business. There is no other network with the same access to B2B decision makers. However, most independent consultants or consultants at small firms use LinkedIn very wrong …