Friday Fusion: October 30, 2020

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How do you learn ways you can grow in your career and your business? Personally, I’ve found the best way to grow in your career and/or business is to create new services or products. Why? Because creating new services or products forces you to… Listen deeply to what your customers want Think strategically about how you can help them get that …

Friday Fusion: October 23, 2020

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When do you know your website needs more content? When you’re unhappy with the amount of traffic you’re getting. More (good) content = more traffic. With every piece of content you produce, you’re creating a little “mini-you” that will go out and market your business. When your customers are asking you the same questions over and over. If you’re getting the same …

Friday Fusion: October 16, 2020

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What are the most important things to focus on to be successful in a B2B appointment setting? Make it easy. Prospects should be able to book a call with you in seconds, with a few clicks. It shouldn’t take a lot of back and forth via email. The easier you can make booking a call with you, the more calls you’ll …

Friday Fusion: October 9th, 2020

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How can I find clients as a freelancer without going to freelance sites? Stop going out to find clients. Make them find you instead. How do you make clients find you? Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Promote it relentlessly. “There is a profound …

Friday Fusion: October 2nd, 2020

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In business is it what you know or who you know that matters most? In the Information Age, what you know determines who you know. The most effective networking strategy I’ve found has nothing to do with conferences, cocktail hours, cold emails, or any of the common ideas you hear. 1) Do interesting things.2) Share them publicly. Like-minded people will come to …

Friday Fusion: September 25, 2020

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How do you get a job as a web developer when every job requires a minimum of 2 years of experience in a commercial environment? You need 2 years of experience to get the job you want. But in order to gain that experience…you need a job — which also requires experience. You’re trapped in this “experience void.” ‘ So, …

Friday Fusion: September 18, 2020

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What is the easiest way to build a personal brand? There is no “easy” way to build a personal brand. Claiming that you’re an expert in something is 1% of the equation. The other 99% can only be backed up my consistent work that is helpful to others. So, the “easiest” way to build a personal brand is to find… Work …

Friday Fusion: September 11, 2020

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What should I put on my personal website? What you put on your personal website depends on what you want to get out of your personal website — it’s purpose. That said, I think there are a few universal pages that every personal website should have (and the purpose of each page): Home: Introduce yourself, demonstrate your value, & prompt people …

Friday Fusion: September 4th, 2020

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How should I monetize my blog? There are hundreds of different ways you can monetize your blog — but I’ll give you two: Products and/or Services. First things first: if you’re looking to monetize your blog, I’m assuming you’re generating traffic to it. You can’t skip this step. Traffic + Sales = Monetization. Without traffic, you can’t get sales. No traffic, no monetization. …

Friday Fusion: August 28th, 2020

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Should I use my personal website as a blog? Yes. I’ll even take it a step further: the main focus of your personal website should be your blog. Good personal websites clearly explain who you are and what you do. Great personal websites clearly explain who you are, what you do — and how your work can benefit others. Your blog is the best …