Effective Email Marketing for Consultants & Coaches

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[Audio taken from the High Income Coaching Podcast] Why should you bother “building a list” in the first place? What’s an email list for a consultant or coach like you, anyways? Email is the next big thing. We’re finally realizing just how precious these open standards were all along. Your way around Facebook, and all the other walled-garden parasites, goes …

Consulting Website Design 021: The Law of 80/20

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In this video, you’ll about the law of 80/20 when applied to your consulting website — and how to identify the top performing pages on your consulting website using Google Analytics. (Slides) Summary Most people use Google Analytics as glorified hit counters, or they don’t use it at all. And can you blame them? It can be incredibly confusing and …

Consulting Website Design 020: Website Expectations [VIDEO]

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In this episode, you’ll learn about the expectations your prospects have when they visit your consulting website, and how important it is to meet (and exceed) those expectations. (Slides) Summary VeraSage: Revolutionary thinkers — and the website does not match my perception. David C. Baker: Brilliant thinker — and his website matches my perception. Prospects check you out via your …

Aesthetics vs Conversion: The Answer (For Consultants)

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Here’s a short video I created to answer some of the questions a consultant asked me about auto-responders, McKinsey’s website, Alan Weiss, the aesthetics vs conversion debate, feeling to “spammy”, and more. (Slides) Summary McKinsey has the best lead-generating consulting website, and there are many things independent consultants can learn from McKinsey’s website design, even though it is a big …

Consulting Website Design 019: Quora for Consultants [VIDEO]

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In this episode, you’ll learn about the most underlooked social media platform for consultants, Quora, and how to use it for your consulting business. (Slides) Summary Quora is a great social network for consultants – not necessarily for lead-generation, but for content marketing, research and to develop a writing habit – which WILL help with lead generation. Follow the topics …

The 5 Marketing Musts for Consultants (And Their Digital Equivalences)

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Why doesn’t McKinsey, the most prestigious consulting firm in the world, advertise during the Super Bowl? They have the budget. They have the resources. And advertising during the Super Bowl would certainly get the attention of millions of people. But advertising their consulting services through 30-second commercials wouldn’t help them reach their potential clients — and it most certainly wouldn’t …

Consulting Website Design 018: The Assessment [VIDEO]

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In this episode, you’ll learn about using an assessment as your lead-magnet with help from Propeller’s consulting website. (Slides) Summary In this episode, I’m going to be looking at a really strong consulting website called Propeller consulting, and how they use an assessment to generate leads. Let’s head over to Propellers website and see what we find. So the first …

Consulting Website Design 017: Market Research [VIDEO]

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In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. (Slides) Key Points It’s very difficult to write good copy and content unless you know the problems, desires, and uncertainties of your prospective client. One of the best ways to get …

Digital Business Development Podcast #1: Jim McCraigh

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In this episode, you’ll learn… The most important lessons Jim has learned 30 years in the consulting business How to build a system for attracting a steady stream of consulting clients Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead About Jim Jim McCraigh has been an in-demand consultant, coach, and …