Consulting Website Design 013: Levels of the Game [VIDEO]

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In this video, I demonstrate the 4 levels of consulting websites, and examples for each of the levels. The 4 levels and consulting websites featured in this article are: Level 1 – No consulting website Level 2 – Kent Business Consulting Level 3 – Jonathan Stark Consulting Level 4 – Ethercycle (Slides) Transcript In this episode, I’m going to walk …

Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

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This episode is a feature of business growth consultant Angus Hay’s consulting website. Key Takeaways Angus found my article on the 22 Best Consultant Websites helpful in designing and writing his consulting website — as well as developing his value proposition. Suggest Change One: First, and most important, is that you’ll notice Angus doesn’t have a lead magnet yet. Now …

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

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Consulting lead generation isn’t easy, especially when done online. Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their …

Consulting Website Design 011: Client Qualification [VIDEO]

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In this episode, you’ll learn how to use your contact form to qualify your prospects. The consulting websites featured in this video are ethercycle.com and positivepathwaysconsulting.com. Transcript Today we’re going to look at two contact forms — one that functions as more of an intake form, and the other that looks like 80% of consulting website contact forms. The first …

Consulting Website Design 010: Setting Your Anchor [VIDEO]

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In this episode, you’ll learn about publishing your pricing on your consulting website. The website featured in this episode is Jonathan Stark’s consulting website. The concept of “Anchoring” is one I learned from Blair Enns book, Pricing Creativity. [Slides] Transcript I’ve been reading a fascinating new book by Blair Enns which has taught me some great principles about putting your …

Consultant LinkedIn Profile Template: Generate Leads Through Linkedin

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If you haven’t generated any interest from potential consulting clients through your LinkedIn profile, you’re doing something wrong. LinkedIn gives you an incredible opportunity to network and attracts potential clients for your consulting business. There is no other network with the same access to B2B decision makers. However, most independent consultants or consultants at small firms use LinkedIn very wrong …

7 Signs It’s Time for a New Consulting Website in 2018

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It’s 2018. Last year, your consulting website was neglected. Now, your plugins are outdated, you published one post back in March, and you aren’t even sure if your contact form is still working. You’ve told yourself this year will be different. This year, you’re going to start using your website so that it helps you. You want to be successful …

Consulting Website Design 009: The Power of Brand [VIDEO]

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In this episode, you’ll learn about your consulting website and branding. The website featured in this episode is Dana James Mwangi’s website. [Slides] Transcript Welcome to Consulting Website Design 09, The Power of Brand. Last week, I received a message from my friend Dana, and she told me she re-launched her consulting website. She told me that my content and …

5 Website Must-Haves for Consultants and Coaches (With Amber Vilhauer)

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Amber Vilhauer is the founder of No Guts No Glory Enterprises, a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. On December 13th, she hosted a webinar with More Clients More Fun (Check out the amazing Facebook group here) on the 5 must-haves that consultants and coaches should have on their website in order …

Consulting Website Design 008: Addition By Subtraction [VIDEO]

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In this episode, you’ll learn how to improve your website’s design by taking away elements. The websites featured in this episode are Propeller Consulting’s “What We Do” page, and Winton Gibbon’s “What I Do” page. [Slides] Transcript Welcome to Consulting Website Design 008: Addition By Subtraction. In today’s episode, you’re going to learn about visual hierarchy and creating a “path” …