What is the easiest way to build a personal brand? There is no “easy” way to build a personal brand. Claiming that you’re an expert in something is 1% of the equation. The other 99% can only be backed up my consistent work that is helpful to others. So, the “easiest” way to build a personal brand is to find… Work …

What should I put on my personal website? What you put on your personal website depends on what you want to get out of your personal website — it’s purpose. That said, I think there are a few universal pages that every personal website should have (and the purpose of each page): Home: Introduce yourself, demonstrate your value, & prompt people …

How should I monetize my blog? There are hundreds of different ways you can monetize your blog — but I’ll give you two: Products and/or Services. First things first: if you’re looking to monetize your blog, I’m assuming you’re generating traffic to it. You can’t skip this step. Traffic + Sales = Monetization. Without traffic, you can’t get sales. No traffic, no monetization. …

Should I use my personal website as a blog? Yes. I’ll even take it a step further: the main focus of your personal website should be your blog. Good personal websites clearly explain who you are and what you do. Great personal websites clearly explain who you are, what you do — and how your work can benefit others. Your blog is the best …

Which are the best consulting website themes for WordPress? As a consultant, your website has different needs than other businesses. The theme you choose for your WordPress website should reflect this. Choosing the best WordPress theme for consultants will give you an effective website. The best theme on the market for consultants is X Theme by Themeco. X Theme is the …

What do you do to brand you or your business? I want my personal branding to position me as an expert in personal websites and consultant websites. The end goal of this branding is to help me run my business: where I sell products to help people write, design, and market themselves through their website. The more I’m known as …

What are your favorite marketing tools and subscriptions for your freelance business (especially CRM, CMS, social media management, project management, etc) and why? Here’s a lost of marketing tools that Consulting Success uses to manage their consulting/coaching business — taken from their feature in StarterStory: We use a variety of tools to run Consulting Success. One of our principles is reducing complexity, …

How can I become really good at creating webflow websites? I want to be able to charge $1500+ a website. Stop creating Webflow websites. Yes, you read that right. I’d bet that your web design skills are already good enough to charge $1500+ for a website. But I’d also bet that your sales skills (and confidence) aren’t good enough to charge $1500+ …

Why do you need a website when you have a social media page? One word: ownership. “You don’t own accounts hosted on external social networks, you only rent them. And access to data is limited.” Having a personal website gives you your own intellectual real estate — a “hub” that is the center of everything that you do. “In order for …

As a freelancer, how do you list your profession on LinkedIn? It depends on what you want your LinkedIn profile to do for you. Most people on LinkedIn are looking for traditional employment. As a freelancer or consultant, LinkedIn is a way for you to attract clients. But listing “Freelance” in your tagline (ex: Freelance Web Designer) won’t help you attract …