Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. Do management consulting firms ever recycle solutions for multiple clients? …
Friday Fusion: June 5, 2020
Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. What’s your favorite copywriting formula? My favorite copywriting formula is …
Friday Fusion: May 29, 2020
What are some of the secrets of being an independent consultant? I’ve spoken with hundreds of independent consultants over the last 5 years, and here are some of the “secrets” I’ve learned: 1. You’re in the marketing business “You’re not in the consulting business, you’re in the marketing business. I know this sounds harsh, but here’s an even more frightening thought: …
Friday Fusion: May 22, 2020
Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. What do you find is the biggest challenge to launching …
LinkedIn Consultant Profile Template: Attract Clients With LinkedIn
Do you want to write a LinkedIn consultant profile that helps you win new business? LinkedIn gives you an incredible opportunity to network and attract potential clients for your consulting business. There is no other network with the same access to B2B decision-makers. If you haven’t generated interest from potential consulting clients with your LinkedIn profile, you’re doing something wrong. …
Friday Fusion: May 15, 2020
Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. How do I stop hating selling and sales? Does this …
Friday Fusion: May 8, 2020
Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. How did you pick a niche? How can you secure …
18 Best Business Podcasts for Independent Consultants
Podcasts make amazing listening material for commutes, travel, and listening for when you don’t feel like taking out a book. You can listen in on conversations between some of the world’s greatest minds and most successful entrepreneurs. Podcasts and podcasting has grown rapidly over the past 5 years, and you can find hundreds of thousands of podcasts on iTunes alone. …
Your Consulting Website is Your “Center of Marketing Gravity”
“I just don’t know how to generate meaningful leads.” Have you’ve ever felt like this in your consulting business? If so, this post will provide you with a new way of thinking to generate these meaningful leads. I’m sure you already know all the latest marketing “tactics.” Heck, I’ve even written an article with 64 of them. But having a …
80/20 Content Marketing for Consultants
This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. “What’s the purpose of creating content?” Depending on who you ask, you’ll get a variety of answers. Many would say content is all about increasing SEO and boosting your Google rankings. Though this seems like a tangible goal …