Consulting Website Design 011: Client Qualification [VIDEO]

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In this episode, you’ll learn how to use your contact form to qualify your prospects. The consulting websites featured in this video are ethercycle.com and positivepathwaysconsulting.com. Transcript Today we’re going to look at two contact forms — one that functions as more of an intake form, and the other that looks like 80% of consulting website contact forms. The first …

Consulting Website Design 010: Setting Your Anchor [VIDEO]

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In this episode, you’ll learn about publishing your pricing on your consulting website. The website featured in this episode is Jonathan Stark’s consulting website. The concept of “Anchoring” is one I learned from Blair Enns book, Pricing Creativity. [Slides] Transcript I’ve been reading a fascinating new book by Blair Enns which has taught me some great principles about putting your …

How to Use Twitter As a Consultant To Get More Traffic

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Twitter is one of the best social media marketing tools for consultants. You can use it to start new relationships, jump into conversations, and send traffic to your website. There are many different ways to use Twitter for business. This post outlines how to use Twitter effectively as a consultant – which means sending traffic to your website. Why use …

7 Signs It’s Time for a New Consulting Website in 2018

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It’s 2018. Last year, your consulting website was neglected. Now, your plugins are outdated, you published one post back in March, and you aren’t even sure if your contact form is still working. You’ve told yourself this year will be different. This year, you’re going to start using your website so that it helps you. You want to be successful …

4 Reasons You Don’t Need A New Website for Your Consulting Business

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Do you feel pressure to spend thousands of dollars on a new website? Does this pressure make you feel uncomfortable considering your current website doesn’t generate business results for your consulting business? “You need a new website!” is something every designer, marketer, or agency will tell you every few years. You’re open to the idea of a new website. But …

Consulting Website Design 009: The Power of Brand [VIDEO]

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In this episode, you’ll learn about your consulting website and branding. The website featured in this episode is Dana James Mwangi’s website. [Slides] Transcript Welcome to Consulting Website Design 09, The Power of Brand. Last week, I received a message from my friend Dana, and she told me she re-launched her consulting website. She told me that my content and …

5 Website Must-Haves for Consultants and Coaches (With Amber Vilhauer)

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Amber Vilhauer is the founder of No Guts No Glory Enterprises, a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. On December 13th, she hosted a webinar with More Clients More Fun (Check out the amazing Facebook group here) on the 5 must-haves that consultants and coaches should have on their website in order …

Consulting Website Design 008: Addition By Subtraction [VIDEO]

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In this episode, you’ll learn how to improve your website’s design by taking away elements. The websites featured in this episode are Propeller Consulting’s “What We Do” page, and Winton Gibbon’s “What I Do” page. [Slides] Transcript Welcome to Consulting Website Design 008: Addition By Subtraction. In today’s episode, you’re going to learn about visual hierarchy and creating a “path” …

Consulting Website Design 007: Contact Now [VIDEO]

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In this video, you’ll learn how to improve your consulting website contact page with a “Now” section, as well as adding the principle of scarcity. The consulting website used in this demonstration is Kurt Elster’s contact page. [Slides] Transcript Welcome to Consulting Website Design 007: Contact Now. In today’s episode, you’re going to learn how to improve your contact page …

Consulting Website Design 005: Social Proof [VIDEO]

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In this episode, you’ll learn how to make your consulting website far more persuasive using social proof. The website used in this example is Inscape Consulting. [Slides] Transcript Welcome to Consulting Website Design 005: Social Proof. In today’s episode, I’m going to give you a quick primer on social proof and how to use it on your consulting website. And …