Consulting Website Design 018: The Assessment [VIDEO]

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In this episode, you’ll learn about using an assessment as your lead-magnet with help from Propeller’s consulting website. (Slides) Summary In this episode, I’m going to be looking at a really strong consulting website called Propeller consulting, and how they use an assessment to generate leads. Let’s head over to Propellers website and see what we find. So the first …

Consulting Website Design 017: Market Research [VIDEO]

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In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. (Slides) Key Points It’s very difficult to write good copy and content unless you know the problems, desires, and uncertainties of your prospective client. One of the best ways to get …

Digital Business Development Podcast #1: Jim McCraigh

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In this episode, you’ll learn… The most important lessons Jim has learned 30 years in the consulting business How to build a system for attracting a steady stream of consulting clients Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead About Jim Jim McCraigh has been an in-demand consultant, coach, and …

Consulting Website Design 016: Building Backlinks [VIDEO]

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In this episode, you’ll learn how to rank your website higher in Google by building backlinks to it. (Slides) Transcript Welcome to Consulting Website Design 016: Building Backlinks. In this episode, I’m going to teach you how I plan to rank one of my new in the top spot of Google by building backlinks to it. I’m going to give …

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

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Consulting lead generation isn’t easy, especially when done online. Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their …

Consulting Website Design 015: The Problem with Templates [VIDEO]

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In this episode, you’ll learn why consulting website templates actually hurt your business more than help. The template I analyze in this episode is Wix’s “The Consultant” template. (Slides) Transcript Welcome to Consulting Website Design 015: The Problem with Templates. One of the first things consultants do when they’re interested in building a website is looking for consultant website templates …

Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

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Welcome to Consulting Website Design 014: McKinsey part 2. In today’s episode, the consulting website/pages we’re looking at is McKinsey’s article page, services page, and contact page. (Slides) Transcript I’ve written about McKinsey’s website before, and I think it’s the best consulting website design on the internet. And even though McKinsey is a huge firm, there are many lessons that …

Consulting Website Design 013: Levels of the Game [VIDEO]

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In this video, I demonstrate the 4 levels of consulting websites, and examples for each of the levels. The 4 levels and consulting websites featured in this article are: Level 1 – No consulting website Level 2 – Kent Business Consulting Level 3 – Jonathan Stark Consulting Level 4 – Ethercycle (Slides) Transcript In this episode, I’m going to walk …

Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

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This episode is a feature of business growth consultant Angus Hay’s consulting website. Key Takeaways Angus found my article on the 22 Best Consultant Websites helpful in designing and writing his consulting website — as well as developing his value proposition. Suggest Change One: First, and most important, is that you’ll notice Angus doesn’t have a lead magnet yet. Now …

Consulting Website Design 011: Client Qualification [VIDEO]

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In this episode, you’ll learn how to use your contact form to qualify your prospects. The consulting websites featured in this video are ethercycle.com and positivepathwaysconsulting.com. Transcript Today we’re going to look at two contact forms — one that functions as more of an intake form, and the other that looks like 80% of consulting website contact forms. The first …