Optimizing Your Consulting Website For Success (The Conversion Rate Bible)

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Good marketing gets website visitors and potential clients to take action.  Your website, as a marketing tool, should guide your users down the path you want them to take. The rate at which your potential clients take this desired action is called your conversion rate.  Conversion Rate Optimization (or “CRO”) is the art and science of increasing your conversion rate. …

How To Develop Relationships At Scale (Grow Your Network Rapidly)

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“Strong relationships and service lead clients give you enduring loyalty and the benefit of the doubt in tough times. A breakthrough product seldom does that.” This is one of Alan Weiss’ One Percent Solutions found in his book Million Dollar Consulting. This book is a consultant’s bible. Alan talks at length about what it takes to build a successful consulting …

How To Follow Up Using Your Website (Impress Everyone You Meet)

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Imagine if you had followed up with everyone you handed your business card to. Throughout your entire career. Would your network be larger? Would it make getting referrals easier? Would you have more valuable, lasting relationships? Following up is crucial to networking and consulting. It’s easy to attend networking events and meet people. It’s much harder to actually follow up …

The Consultant Webpage Checklist (Design Your Clients Trust)

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Judging the design of your website can be difficult. If you’re not a designer, how can you know the design meets your reader’s needs? Without objective measures, it’s difficult to know whether your website’s design is effective. B2B buyers are judging you and your business based off the design of your website. As a freelance consultant, this is especially important. …

22 Best Consultant Websites (And Why They Have Them)

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“Why does an independent consultant need a website? “What are examples of some of the best consultant websites?” As someone who builds websites for consultants, I’m biased. I believe everyone should have a website. And I think consulting websites should always be done professionally so that they instill confidence in both the consultant’s clients and the consultant themselves. But given …

Consultant Website Lead Generation (46 Trust-Building Tips)

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Philip Morgan created an amazing resource for anyone who sells expensive services (like consultants) and needs a healthy stream of leads.  Consultant website lead generation is about trust – and Philip’s techniques can help you build trust. This resource is called Lead Generation Trust Velocity. It contains 46 lead generation strategies. You can sort each technique by how much trust …

How to Use Twitter As a Consultant To Get More Traffic

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Twitter is one of the best social media marketing tools for consultants. You can use it to start new relationships, jump into conversations, and send traffic to your website. There are many different ways to use Twitter for business. This post outlines how to use Twitter effectively as a consultant – which means sending traffic to your website. Why use …

The Best WordPress Theme For Consultants (And How It Helps You)

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As a consultant, your website has different needs than other businesses. The theme you choose for your WordPress website should reflect this. Choosing the best WordPress theme for consultants will give you an effective website. The best theme on the market for consultants is X Theme by Themeco. X Theme is the perfect theme for creating effective digital marketing materials …