Consulting Website Design 015: The Problem with Templates [VIDEO]

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In this episode, you’ll learn why consulting website templates actually hurt your business more than help. The template I analyze in this episode is Wix’s “The Consultant” template. (Slides) Transcript Welcome to Consulting Website Design 015: The Problem with Templates. One of the first things consultants do when they’re interested in building a website is looking for consultant website templates …

Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

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Welcome to Consulting Website Design 014: McKinsey part 2. In today’s episode, the consulting website/pages we’re looking at is McKinsey’s article page, services page, and contact page. (Slides) Transcript I’ve written about McKinsey’s website before, and I think it’s the best consulting website design on the internet. And even though McKinsey is a huge firm, there are many lessons that …

Consulting Website Design 013: Levels of the Game [VIDEO]

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In this video, I demonstrate the 4 levels of consulting websites, and examples for each of the levels. The 4 levels and consulting websites featured in this article are: Level 1 – No consulting website Level 2 – Kent Business Consulting Level 3 – Jonathan Stark Consulting Level 4 – Ethercycle (Slides) Transcript In this episode, I’m going to walk …

Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

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This episode is a feature of business growth consultant Angus Hay’s consulting website. Key Takeaways Angus found my article on the 22 Best Consultant Websites helpful in designing and writing his consulting website — as well as developing his value proposition. Suggest Change One: First, and most important, is that you’ll notice Angus doesn’t have a lead magnet yet. Now …

Consulting Website Design 011: Client Qualification [VIDEO]

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In this episode, you’ll learn how to use your contact form to qualify your prospects. The consulting websites featured in this video are ethercycle.com and positivepathwaysconsulting.com. Transcript Today we’re going to look at two contact forms — one that functions as more of an intake form, and the other that looks like 80% of consulting website contact forms. The first …

Consulting Website Design 010: Setting Your Anchor [VIDEO]

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In this episode, you’ll learn about publishing your pricing on your consulting website. The website featured in this episode is Jonathan Stark’s consulting website. The concept of “Anchoring” is one I learned from Blair Enns book, Pricing Creativity. [Slides] Transcript I’ve been reading a fascinating new book by Blair Enns which has taught me some great principles about putting your …

How to Use Twitter As a Consultant To Get More Traffic

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Twitter is one of the best social media marketing tools for consultants. You can use it to start new relationships, jump into conversations, and send traffic to your website. There are many different ways to use Twitter for business. This post outlines how to use Twitter effectively as a consultant – which means sending traffic to your website. Why use …

7 Signs It’s Time for a New Consulting Website in 2018

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It’s 2018. Last year, your consulting website was neglected. Now, your plugins are outdated, you published one post back in March, and you aren’t even sure if your contact form is still working. You’ve told yourself this year will be different. This year, you’re going to start using your website so that it helps you. You want to be successful …

4 Reasons You Don’t Need A New Website for Your Consulting Business

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Do you feel pressure to spend thousands of dollars on a new website? Does this pressure make you feel uncomfortable considering your current website doesn’t generate business results for your consulting business? “You need a new website!” is something every designer, marketer, or agency will tell you every few years. You’re open to the idea of a new website. But …

Consulting Website Design 009: The Power of Brand [VIDEO]

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In this episode, you’ll learn about your consulting website and branding. The website featured in this episode is Dana James Mwangi’s website. [Slides] Transcript Welcome to Consulting Website Design 09, The Power of Brand. Last week, I received a message from my friend Dana, and she told me she re-launched her consulting website. She told me that my content and …