5 Website Must-Haves for Consultants and Coaches (With Amber Vilhauer)

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Amber Vilhauer is the founder of No Guts No Glory Enterprises, a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. On December 13th, she hosted a webinar with More Clients More Fun (Check out the amazing Facebook group here) on the 5 must-haves that consultants and coaches should have on their website in order …

Consulting Website Design 008: Addition By Subtraction [VIDEO]

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In this episode, you’ll learn how to improve your website’s design by taking away elements. The websites featured in this episode are Propeller Consulting’s “What We Do” page, and Winton Gibbon’s “What I Do” page. [Slides] Transcript Welcome to Consulting Website Design 008: Addition By Subtraction. In today’s episode, you’re going to learn about visual hierarchy and creating a “path” …

Consulting Website Design 007: Contact Now [VIDEO]

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In this video, you’ll learn how to improve your consulting website contact page with a “Now” section, as well as adding the principle of scarcity. The consulting website used in this demonstration is Kurt Elster’s contact page. [Slides] Transcript Welcome to Consulting Website Design 007: Contact Now. In today’s episode, you’re going to learn how to improve your contact page …

Consulting Website Design 005: Social Proof [VIDEO]

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In this episode, you’ll learn how to make your consulting website far more persuasive using social proof. The website used in this example is Inscape Consulting. [Slides] Transcript Welcome to Consulting Website Design 005: Social Proof. In today’s episode, I’m going to give you a quick primer on social proof and how to use it on your consulting website. And …

Consulting Website Design Episode 004: Pictures On The Wall [VIDEO]

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In this video, you’ll learn how to improve the copy on your consulting website by focusing on the business outcomes you provide. The consulting website used in this demonstration is 760 Blue. [Slides] Transcript Welcome to episode 4 of Consulting Website Design: Pictures On The Wall Today, we’re looking at the website and copy of 760 Blue, a small consulting …

Consulting Website Design 003: Low Hanging Fruit [VIDEO]

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In this video, you’ll learn how to use your lead magnet to generate leads using a “bar.” The website example used in this video is Markovitz Consulting. [Slides] Transcript Welcome to Consulting Website Design Episode 03: Low Hanging Fruit. In this video, we’re looking at the website of a consultant named Daniel Markovitz of Markovitz Consulting. First things first — …

Consulting Website Design 002: McKinsey [VIDEO]

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In this episode, you’ll learn how to emulate the success of the world’s most prestigious consulting firm, McKinsey. McKinsey’s homepage is the consulting website discussed in this video. [Slides] Transcript Welcome to Consulting Website Design Episode 2 – McKinsey. In this episode, we’re talking about the most prestigious consulting firm in the world and their website. If you Google “most …

Consulting Website Design 006: Resources Done Right [VIDEO]

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In this video, you’ll learn the types of content you want to create for your consulting website’s resource page. Navalent is the firm and website discussed in this video — their Resource Center in particular. [Slides] Transcript Welcome to the 6th installment of Consulting Website Design, Resources Done Right. In this episode, we’re looking at the website of consulting firm …

Consulting Website Design 001: Homepage Hero [VIDEO]

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In this video, you’ll learn how to maximize the effectiveness of your consulting website’s homepage “hero” section. The website and page examined in this video is the topmost section of Jonathan Start’s consulting website. [View Slides] Transcript Welcome to Consulting Website Design 001: Homepage Hero. In this series, I’m going to give consultants and small firms one actionable tip per …

Optimizing Your Consulting Website For Success (The Conversion Rate Bible)

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Good marketing gets website visitors and potential clients to take action.  Your website, as a marketing tool, should guide your users down the path you want them to take. The rate at which your potential clients take this desired action is called your conversion rate.  Conversion Rate Optimization (or “CRO”) is the art and science of increasing your conversion rate. …