Essential Consultant Website Pages Part 1: Perfecting Your Home Page

Tsavo Web Design

When you’re creating a website for your consulting business, what pages should you include? Should you copy what every other consultant does, or is there a better way? How do you design a website that will actually generate real business results? These are all tough questions you must answer when creating your consulting website. In this 5 part series, called …

5 Benefits of Online Video for Consultants

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This post is a guest post from Victoria Greene, freelance writer specializing in growth and eCommerce.  Online video is a popular medium, but how can it best be harnessed for your consulting business? In what ways can it improve your website, drive your online presence, and create a stellar client experience? Anyone with a smartphone can use video and add …

How To Hire the Right Designer For Your Consulting Website (Checklist)

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You can’t launch a successful website without the successful website project preceding it. And successful website projects require that competent, professional designers or agencies do their job — and do it well. Designers have a lot of potential to drastically change how your prospective and current clients perceive you. They can help your business “look the part,” which enhances your brand, …

The Entrepreneurial Expert: Lessons from The Business of Expertise

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What makes your expertise valuable to your clients and target market? How can you effectively market and sell your expertise? Which ways can you position your expertise to create more value for both your business and your clients? These questions are critical to independent consultants and small firms — whose expertise is their product. Independent consultants and small firms are …

Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Web Design

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Interested prospects, B2B decision makers, do their due-diligence by reading your case studies. Love them or hate them, case studies make …