Search engine optimization (SEO) is the BEST marketing method for consultants. Over the last several years, I’ve written hundreds of articles. Many of them have ranked 1st for competitive keywords. For example, here’s an article I wrote on “best consultant websites” that is the first organic result: I first published the article 5 years ago. And it STILL sends several …
Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)
“Why don’t consulting businesses scale easily?” Do you see this guy here? The man with the brilliant mustache? His name is Dr. Stuart McGill. He’s one of the world’s leading experts on spine biomechanics. Dr. McGill’s goal is to help everyone suffering from back pain get back to pain-free living. A three-hour assessment with Dr. McGill costs over $1000. And …
The Consulting Website As A Sales Tool
2Bobs, a podcast hosted by David C. Baker and Blair Enns, is a must-listen for consultants. In a recent episode titled “Communication Components in Your Sales Toolbox,” they discussed the role your website plays in the sales process. As the “websites for consultants” guy, I’m excited when I hear thought leaders talk about consulting websites. Below is a summary of …
32 Best Personal Websites in 2021 (And Why They Have Them)
Personal websites. Everyone should have one. Intuitively, I believe this is true. But why? My personal website, the website you’re reading now, has been everything to me. My career, my business, my life’s work — all wrapped up into one neat, 2-dimensional digital package. But what about others? Am I just a lone weirdo, obsessed with “cloning” myself through my …
Friday Fusion: December 11, 2020
What part of building a business online do you find the most difficult? Is it talking yourself into starting, driving traffic to your website, or figuring out what business you should venture into? I find it easy to design and build products. I find it easy to market and generate traffic. But when it comes to converting traffic into revenue, sales …
Friday Fusion: December 4, 2020
A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “bad” website doesn’t. Let’s take your consulting website as an example. If it’s …
Friday Fusion: November 27, 2020
How do you learn SEO strategies to rank your website to the top? My favorite place to learn about SEO is Ahrefs. They have a superb blog and YouTube channel. Out of the thousands of resources to learn SEO, what makes Ahrefs the best? Everything they teach they show you how to do with their tool. They also practice what they preach, ranking for over 250K keywords: …
Friday Fusion: November 20, 2020
What are the top traits of a hugely successful salesperson? You’ve seen them before: some people are just born great at sales. Others? Not so much. However, I think that sales is a skill that can be developed. In Andrew Sobel’s new book, It Starts With Clients, he talks about the habits of a rainmaker — a highly successful salesperson. Here …
Friday Fusion: November 13, 2020
How can I find the companies that need management consulting? “The last thing I need is a management consultant. What I could use, though, is some good advice.” -Cal Harrison, The Consultant With The Pink Hair Don’t look for companies that need management consulting. Instead, look for companies that would benefit from your advice. How can you find those companies? Put your …