Last updated on February 8th, 2018 at 08:06 pm
“Why does an independent consultant need a website? What are examples of some of the best consultant websites?”
As someone who builds websites for consultants, I’m biased. I believe everyone should have a website. And I think consulting websites should always be done professionally so that they instill confidence in both the consultant’s clients and the consultant themselves.
But given that only 5 years ago nobody cared about your website if you were a consultant, it’s still a relatively new idea that you can actually generate consulting leads through your website.
To explain what makes a good consulting website, I connected with 22 consultants who leverage their website not as digital brochures, but as critical components of their brand and digital marketing system. Most importantly, I and asked them why they have their own website, and what tangible results it gives their consulting business.
Best Consultant Websites
If you are looking for some inspiration for your consulting website, the examples below will help. You’ll find a variety of reasons for why these consultants have their website, and what it does for them.
You can also find my Consultant Website Template for examples of the consulting website design best practices in a live example. Take it, tweak it, and make it your own.
“The main reason I have my own personal website is because it is a property that I own on the web. If I put content onto other sites, I’m at risk to their business models. If something goes wrong, all my content is lost. When it is on my site, as long as I cover my maintenance expenses, it will always be there. Also, my website gives visitors an easy way to learn more about me, get information and have easy access to me, whether they want to hire me or feature me in a publication.
“I believe that every professional should have a personal website, or what I like to call a firstnamelastname.com. In this digital space, I realized I needed to go the extra mile to be warm and approachable. I want to connect with people and I love to share advice. My personal website is my outlet for that and it’s also a place where people can quickly find out who I am.
I wanted to go from being viewed as a designer for hire to being respected as an authority in the branding and design field. A personal website has helped me build that platform. While I am currently defining the additional goals that I want to accomplish with my personal brand, my website still attracts inquires for consulting, speaking and guest blog writing. A personal website sends the message that I’m available for these opportunities, and helps me connect with people on an international scale.
“As for why I have a website, I never would have considered not having a website. In my opinion, it is a baseline for professionalism these days—rather like business cards and showing up to a meeting wearing pants! I use the website for blogging and content marketing, and content marketing, in turn, strengthens my positioning, improves SEO, and generates new leads for my consultancy, Wunderbar LLC.
“The main reason why I have the website is because I don’t want to waste time, money, and energy on chasing down new clients. Instead, I want them to come to me. I accomplish this by leveraging my website to put myself online in the places I know clients are already looking.
If you google “Freelance UX Designer NY” or “Freelance UI Designer New York”, my website is #2 or #3 in Google results. That visibility yields hundreds of leads each year, which translates into a lot of work and subsequently, a high income.
“The primary reason why I have a personal website is to build an audience that’s engaged with me. I’ve found it’s much easier to serve my clients as a person versus as brand. People buy from people, not brands. Having a personal website has served me well in growing my list, and that list is what drives my agency business.
“My consulting website (http://doubleyouraudience.com) is positioned to appeal to my target market and the expensive problems they experience through messaging and copywriting. By having a separate personal site (http://kaidavis.com) and a site for my podcast, Make Money Online (http://makemoneyonline.exposed), I can use each site as an overview of what I’m working on.
The consulting website hosts my service offerings and writings about how I help my target market (educational product creators, consultants, etc.) grow their audience.
My personal website hosts my personal (non-consulting) articles and allow friends and family an easy way to understand what, exactly, it is that I do. 🙂
My podcast website serves as the ‘hub’ for the podcast, letting people easily access new episodes.
“I work with hundreds of business owners, executives and companies of all shapes and sizes. My clients include small companies to some of the biggest, most established and well-known brands in the world. My website is a wonderful repository for all of my content, client stories, testimonials and more. I’m always finding little tweaks and adjustments to be made but the key is to not overthink it. Make your pages visually appealing and have lots of great content. Don’t be afraid to recreate your site and give it a facelift every now and then, it keeps things interesting.
“Would you trust a Consultant if you couldn’t validate his work right away? Would you invest your money on someone you don’t know? Definitely not! This is the reason I’m using my website to build trust between me and the people who love my work. My website helps me share valuable content and connect with my audience in a personal and human way. This form of communication is fueling my business with more and more work every year.
“My website is my number one business tool, and I can’t imagine achieving anything without it. It’s home to all the great content, and — more importantly — it converts visitors into email subscribers and customers.
“My webpage is not only a representation of my business and an information hub for the services I offer, it’s also a resource center for everything related to social media — from Facebook Business updates to long articles about how to maximize your profits with effective Facebook Advertising Strategies.
Superspicymedia.com serves two different audiences — companies that are looking for professional help with their Facebook Ad strategies and small business owners who like the DIY approach and are interested in the smaller products/services I offer. Both audiences get the information they are looking for: Bigger companies seeing the testimonials, my offerings and my strategic approach, and SBOs reading about the techniques I implement with my clients and getting sold on the DIY products I offer.
“The purposes of my personal website are:
1. Establish myself as an authority on the topic of technical leadership
2. Build an audience of people who are interested in what I teach, write and speak about
3.Create a channel (email) to make offers to those people for products
“The main reason I have a personal website in addition to my company website is that it serves as a credibility-signal; when clients consider hiring my consulting firm, they can easily see that the firm is led by a consultant with a high profile in the industry, and a history of advising other consultants. That goes a surprisingly long way toward building trust with a new client.
“I created Simple Programmer, initially, just to share some of my ideas with colleagues and to keep track of them myself, but it quickly become a huge source of revenue and leads.
I found that publishing articles online, on my blog, gave me a huge amount of relevancy and credibility as well as helped new customers discover my services.
My hourly rate climbed and climbed as a result of having my site and blog at Simple Programmer.
Now the website is the business as I don’t do very much consulting, but sell products and generate advertising revenue.
In order to get good clients I’m going to need to expose a little more about the work that I do. Look out for a few case studies, and more under the hood posts on my consulting work in the future. For the moment, start here.
It’s valuable to try and build a community. This translates into three things; I’m going to be posting here more regularly, I’ve integrated Disqus comments on the site for more dialogue and I’m launching a newsletter (sign up!).
“My website is basically a quick run-down of who I am + a portal to the other things I’m doing, because those are the things I get asked about the most. I’m always doing something new, and it’s hard for people to keep up with, so I’ve found that keeping the website really simple and up-to-date with the ways you can interact with what I’m doing is the most helpful for others, and for me.
“The truth is that I started blogging for myself. I wanted a way of recording the things that I was learning. What I didn’t anticipate is that this blog would become as popular as it did. In hindsight having a blog named after yourself is egotistical to say the least!
Admittedly, it works a little better now that I am an independent consultant. But for 13 years I ran an agency called Headscape. It would have been much more convenient if I have been blogging under their brand name rather than my own.
“My website serves to help focus the personal brand (outside of web design) and park a blog of personal stories. The website, however, is successful in directing traffic to the web design business.
“As a communications consultant (with numerous bylines), it’s critical I control the first Google result for my name. It gives me the opportunity to articulate who I am and what I can do for a potential client.
“As a designer, I developed a personal brand to humanize my business. People do business with people it’s always great when your audience can see your face.
“I contribute to open source so my potential future clients can preview my expertise and my work. I publish content on my website so my potential future clients can preview how I communicate while also providing value to those who have similar interests as myself.
“My reason for creating a personal website: It allows me to define my niche, filter clients, and share my value proposition all in one central place.
“The website is more about the systematic, not in your face method of getting to your clients.
If you’re a freelance consultant, business strategist, or business coach, the above websites will give you plenty of ideas as to how you can use your own website to grow your business.
Take note on the similarities and the differences. Each of these websites looks different and is built for a different purpose.
When it’s time for you to have your website built or rebuilt, remember: a website is much more than some pages on someone’s screen. It’s a tool that can help you solve some of your biggest challenges as a freelance consultant.
Having a well-designed consultant website is like having a marketer and salesman working for you 24/7 – saving you time and energy so you can focus on providing amazing work for your clients.