The Brief

The wonderful team at Night Ideas approached me to develop a new website for inVision Edge, a management consulting firm.

Their previous website was outdated. It made the company look and feel old and out of touch.

Most importantly, it didn’t have clear, actionable call-to-actions that drove website visitors to take action.

The website was in need of a complete re-design to make inVision edge look modern, approachable, and position them as an authority.

My Approach

inVision Edge has a great team and does amazing work – so I had to make sure this comes out through their website.

The website is designed to educate their potential clients, taking them through what exactly inVision Edge does and how they can help.

It’s heavy on social proof and emphasizing inVision Edge’s unique expertise. Both of these factors are critical for consulting firms.

I wanted to design and build the website with one thing in mind: helping inVision Edge get more clients.

The Result

inVision Edge’s new website is clean, professional, and modern. It’s approachable and friendly while maintaining that certain corporate look and feel that their clients will expect.

They can use their blog to share thought-leading articles to gain traffic and authority. It helps bring them more subscribers, which brings them more leads.

Most importantly, it’s designed to educate potential clients and guide them towards filling out the contact form.

Every step of the way, their new website encourages visitors and potential clients to take action. It’s a relationship-starting (and building) tool that inVision Edge can use to grow their business.

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