Search engine optimization (SEO) is the BEST marketing method for consultants. Over the last several years, I’ve written hundreds of articles. Many of them have ranked 1st for competitive keywords. For example, here’s an article I wrote on “best consultant websites” that is the first organic result: I first published the article 5 years ago. And it STILL sends several …
18 Best Business Podcasts for Independent Consultants
Podcasts make amazing listening material for commutes, travel, and listening for when you don’t feel like taking out a book. You can listen in on conversations between some of the world’s greatest minds and most successful entrepreneurs. Podcasts and podcasting has grown rapidly over the past 5 years, and you can find hundreds of thousands of podcasts on iTunes alone. …
7 Things I Learned From The Irresistible Consultant’s Guide To Winning Clients by David Fields
Want a guaranteed way to “level-up” your consulting business? Read books written by successful consultants, for consultants. Specifically, consultants who can teach you how to master the business side of consulting. Consultants like David Fields. Who doesn’t want to run a more profitable and enjoyable consulting business? To do this, you need to learn from consultants who have done it …
Why you’re not getting any clients from your consulting website
“Why am I not getting any clients through my consulting website?” If you’re reading this article, you’re asking yourself this question. It’s a question I get all the time. And it’s the primary problem I’m trying to solve in my business — helping consulants get more clients through their website. But it’s the wrong question. We need to break this …
5 Mindsets to Adopt If You Want More Consulting Clients
Michael Zipursky is the founder and CEO of ConsultingSuccess.com, where he helps consultants attract more clients, increase their fees, and structure their consulting business for success. His latest book, The Elite Consulting Mind: 16 Proven Mindsets to Attract More Clients, Increase Your Income and Achieve Meaningful Success is a treasure-trove of information on how to build a successful consulting business. …
The Entrepreneurial Expert: Lessons from The Business of Expertise
What makes your expertise valuable to your clients and target market? How can you effectively market and sell your expertise? Which ways can you position your expertise to create more value for both your business and your clients? These questions are critical to independent consultants and small firms — whose expertise is their product. Independent consultants and small firms are …
3 Reasons Smart Coaches and Consultants Don’t Charge by the Hour
This post is a guest post written and submitted by Jim McCraigh, founder of Business Growth Strategies. When I first started my consulting practice 29 years ago, I began quoting my fees on an hourly basis because I didn’t know any better. Before that, I had been a COO in a public company that used coaches and consultants who charged …
How to Differentiate Your Consulting Business: Does Your Firm Have Pink Hair?
Differentiating your consulting firm may sound simple in theory. But when you’re in the process of actually doing it, nothing feels riskier. We all know the benefits — consulting firms that specialize have a higher chance of growth: meaning they are up to twice as profitable. But how do you differentiate your business successfully? Is it as easy changing your …