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Consulting Website Design 020: Website Expectations [VIDEO]

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In this episode, you’ll learn about the expectations your prospects have when they visit your consulting website, and how important it is to meet (and exceed) those expectations. (Slides) Summary VeraSage: Revolutionary thinkers — and the website does not match my perception. David C. Baker: Brilliant thinker — and his website matches my perception. Prospects check you out via your …

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Consulting Website Design 019: Quora for Consultants [VIDEO]

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In this episode, you’ll learn about the most underlooked social media platform for consultants, Quora, and how to use it for your consulting business. (Slides) Summary Quora is a great social network for consultants – not necessarily for lead-generation, but for content marketing, research and to develop a writing habit – which WILL help with lead generation. Follow the topics …

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Consulting Website Design 018: The Assessment [VIDEO]

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In this episode, you’ll learn about using an assessment as your lead-magnet with help from Propeller’s consulting website. (Slides) Summary In this episode, I’m going to be looking at a really strong consulting website called Propeller consulting, and how they use an assessment to generate leads. Let’s head over to Propellers website and see what we find. So the first …

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Consulting Website Design 015: The Problem with Templates [VIDEO]

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In this episode, you’ll learn why consulting website templates actually hurt your business more than help. The template I analyze in this episode is Wix’s “The Consultant” template. (Slides) Transcript Welcome to Consulting Website Design 015: The Problem with Templates. One of the first things consultants do when they’re interested in building a website is looking for consultant website templates …

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Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

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Welcome to Consulting Website Design 014: McKinsey part 2. In today’s episode, the consulting website/pages we’re looking at is McKinsey’s article page, services page, and contact page. (Slides) Transcript I’ve written about McKinsey’s website before, and I think it’s the best consulting website design on the internet. And even though McKinsey is a huge firm, there are many lessons that …

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Consulting Website Design 013: Levels of the Game [VIDEO]

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In this video, I demonstrate the 4 levels of consulting websites, and examples for each of the levels. The 4 levels and consulting websites featured in this article are: Level 1 – No consulting website Level 2 – Kent Business Consulting Level 3 – Jonathan Stark Consulting Level 4 – Ethercycle (Slides) Transcript In this episode, I’m going to walk …

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Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

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This episode is a feature of business growth consultant Angus Hay’s consulting website. Key Takeaways Angus found my article on the 22 Best Consultant Websites helpful in designing and writing his consulting website — as well as developing his value proposition. Suggest Change One: First, and most important, is that you’ll notice Angus doesn’t have a lead magnet yet. Now …