Aesthetics vs Conversion: The Answer (For Consultants)

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Here’s a short video I created to answer some of the questions a consultant asked me about auto-responders, McKinsey’s website, Alan Weiss, the aesthetics vs conversion debate, feeling to “spammy”, and more. (Slides) Summary McKinsey has the best lead-generating consulting website, and there are many things independent consultants can learn from McKinsey’s website design, even though it is a big …

The 5 Marketing Musts for Consultants (And Their Digital Equivalences)

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Why doesn’t McKinsey, the most prestigious consulting firm in the world, advertise during the Super Bowl? They have the budget. They have the resources. And advertising during the Super Bowl would certainly get the attention of millions of people. But advertising their consulting services through 30-second commercials wouldn’t help them reach their potential clients — and it most certainly wouldn’t …

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

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Consulting lead generation isn’t easy, especially when done online. Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their …

Consultant LinkedIn Profile Template: Generate Leads Through Linkedin

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If you haven’t generated any interest from potential consulting clients through your LinkedIn profile, you’re doing something wrong. LinkedIn gives you an incredible opportunity to network and attracts potential clients for your consulting business. There is no other network with the same access to B2B decision makers. However, most independent consultants or consultants at small firms use LinkedIn very wrong …

6 Best Website Lead Magnets for Consultants

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Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses.  If you can’t generate new leads and turn them into paying clients, you won’t stay in business for long. One of the best ways to generate leads is to use lead magnets on your website. …

5 Benefits of Online Video for Consultants

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This post is a guest post from Victoria Greene, freelance writer specializing in growth and eCommerce.  Online video is a popular medium, but how can it best be harnessed for your consulting business? In what ways can it improve your website, drive your online presence, and create a stellar client experience? Anyone with a smartphone can use video and add …