LinkedIn Consultant Profile Template: Attract Clients With LinkedIn

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Do you want to write a LinkedIn consultant profile that helps you win new business? LinkedIn gives you an incredible opportunity to network and attract potential clients for your consulting business. There is no other network with the same access to B2B decision-makers. If you haven’t generated interest from potential consulting clients with your LinkedIn profile, you’re doing something wrong. …

80/20 Content Marketing for Consultants

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This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. “What’s the purpose of creating content?” Depending on who you ask, you’ll get a variety of answers. Many would say content is all about increasing SEO and boosting your Google rankings. Though this seems like a tangible goal …

Google Analytics for Consultants, Part 3: Consulting Website Performance Dashboard (Free Template)

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In part 1 of this series, you installed Google Analytics on your consulting website. In part 2 of this series, you set up goal-tracking on your consulting website. In part 3 of this series, you will create a dashboard for your website’s analytics. What is an analytics dashboard? An analytics dashboard is a summation of your most important metrics and …

Google Analytics for Consultants, Part 1: Why It’s Important (& How To Install)

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Your consulting website is a marketing tool. You don’t know how it’s actually performing without analytics. Google Analytics is a (free) analytics product that shows you how your website is performing. In this 4-part mini-series, I’m going to help you, the independent business consultant or small firm, understand and use your analytics. In doing so, you’ll make better marketing decisions. …

Consultants: What To Do If You Can’t Publish Case Studies On Your Website

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Sometimes, publishing case studies to your consulting website isn’t an option. Due to various agreements you might have with your client, you simply can’t. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. Just because you can’t publish samples of your client work doesn’t mean …

Aesthetics vs Conversion: The Answer (For Consultants)

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Here’s a short video I created to answer some of the questions a consultant asked me about auto-responders, McKinsey’s website, Alan Weiss, the aesthetics vs conversion debate, feeling to “spammy”, and more. (Slides) Summary McKinsey has the best lead-generating consulting website, and there are many things independent consultants can learn from McKinsey’s website design, even though it is a big …

Why you’re not getting any clients from your consulting website

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“Why am I not getting any clients through my consulting website?” If you’re reading this article, you’re asking yourself this question. It’s a question I get all the time. And it’s the primary problem I’m trying to solve in my business — helping consulants get more clients through their website. But it’s the wrong question. We need to break this …

Effective Email Marketing for Consultants & Coaches

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[Audio taken from the High Income Coaching Podcast] Why should you bother “building a list” in the first place? What’s an email list for a consultant or coach like you, anyways? Email is the next big thing. We’re finally realizing just how precious these open standards were all along. Your way around Facebook, and all the other walled-garden parasites, goes …