Search engine optimization (SEO) is the BEST marketing method for consultants. Over the last several years, I’ve written hundreds of articles. Many of them have ranked 1st for competitive keywords. For example, here’s an article I wrote on “best consultant websites” that is the first organic result: I first published the article 5 years ago. And it STILL sends several …
SEO Best Practices For Consulting Business Owners
Do you know what it’s like to have prospects come to you for your services instead of vice-versa? There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and are curious as to how they can work with you. –Million …
LinkedIn Consultant Profile Template: Attract Clients With LinkedIn
Do you want to write a LinkedIn consultant profile that helps you win new business? LinkedIn gives you an incredible opportunity to network and attract potential clients for your consulting business. There is no other network with the same access to B2B decision-makers. If you haven’t generated interest from potential consulting clients with your LinkedIn profile, you’re doing something wrong. …
Your Consulting Website is Your “Center of Marketing Gravity”
“I just don’t know how to generate meaningful leads.” Have you’ve ever felt like this in your consulting business? If so, this post will provide you with a new way of thinking to generate these meaningful leads. I’m sure you already know all the latest marketing “tactics.” Heck, I’ve even written an article with 64 of them. But having a …
80/20 Content Marketing for Consultants
This post is a guest post from Jake Jorgovan, founder of Content Allies and author of The Consultant’s Path to Thought Leadership. “What’s the purpose of creating content?” Depending on who you ask, you’ll get a variety of answers. Many would say content is all about increasing SEO and boosting your Google rankings. Though this seems like a tangible goal …
Google Analytics for Consultants, Part 2: Goal Tracking (Made Simple)
If you’ve followed the action step in Part 1, you now have Google Analytics on your website. And if you’ve taken a look at your analytics, you’ll see something like this: Ignore ALL this right now. We will make sense of it once we’ve created goals for your website. And we’ll so with Goal tracking. What is Goal Tracking? Goal …
Google Analytics for Consultants, Part 3: Consulting Website Performance Dashboard (Free Template)
In part 1 of this series, you installed Google Analytics on your consulting website. In part 2 of this series, you set up goal-tracking on your consulting website. In part 3 of this series, you will create a dashboard for your website’s analytics. What is an analytics dashboard? An analytics dashboard is a summation of your most important metrics and …
Google Analytics for Consultants, Part 1: Why It’s Important (& How To Install)
Your consulting website is a marketing tool. You don’t know how it’s actually performing without analytics. Google Analytics is a (free) analytics product that shows you how your website is performing. In this 4-part mini-series, I’m going to help you, the independent business consultant or small firm, understand and use your analytics. In doing so, you’ll make better marketing decisions. …
Consultants: What To Do If You Can’t Publish Case Studies On Your Website
Sometimes, publishing case studies to your consulting website isn’t an option. Due to various agreements you might have with your client, you simply can’t. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. Just because you can’t publish samples of your client work doesn’t mean …