DIY Content Marketing for Consultants: Infinite Articles For Your Website

Tsavo Marketing, Web Design 1 Comment

If you have spent time looking into how to find more clients online, you’ll have come across the term “content marketing”. Here’s a definition of “content marketing” from Content Marketing Institute: “…a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action.” …

The 5 Marketing Musts for Consultants (And Their Digital Equivalences)

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Why doesn’t McKinsey, the most prestigious consulting firm in the world, advertise during the Super Bowl? They have the budget. They have the resources. And advertising during the Super Bowl would certainly get the attention of millions of people. But advertising their consulting services through 30-second commercials wouldn’t help them reach their potential clients — and it most certainly wouldn’t …

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Marketing, Web Design 1 Comment

Consulting lead generation isn’t easy, especially when done online. Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their …

How to Use Twitter As a Consultant To Get More Traffic

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Twitter is one of the best social media marketing tools for consultants. You can use it to start new relationships, jump into conversations, and send traffic to your website. There are many different ways to use Twitter for business. This post outlines how to use Twitter effectively as a consultant – which means sending traffic to your website. Why use …

6 Best Website Lead Magnets for Consultants

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Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses.  If you can’t generate new leads and turn them into paying clients, you won’t stay in business for long. One of the best ways to generate leads is to use lead magnets on your website. …