5 Benefits of Online Video for Consultants

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This post is a guest post from Victoria Greene, freelance writer specializing in growth and eCommerce.  Online video is a popular medium, but how can it best be harnessed for your consulting business? In what ways can it improve your website, drive your online presence, and create a stellar client experience? Anyone with a smartphone can use video and add …

How To Get The Attention Of Top Executives: The “Sidestep” Method

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This post is a guest post written and submitted by Carl Friesen, founder of Thought Leadership Resources. Do you ever get the feeling that your most ideal prospective client organizations are like fortresses designed to keep you out? Their senior leaders are guarded by receptionists, personal assistants, voicemail and a never-ending series of meetings. So how do you get a …

How to Differentiate Your Consulting Business: Does Your Firm Have Pink Hair?

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Differentiating your consulting firm may sound simple in theory. But when you’re in the process of actually doing it, nothing feels riskier. We all know the benefits — consulting firms that specialize have a higher chance of growth: meaning they are up to twice as profitable. But how do you differentiate your business successfully? Is it as easy changing your …

DIY Content Marketing for Consultants: Infinite Articles For Your Website

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If you have spent time looking into how to find more clients online, you’ll have come across the term “content marketing”. Here’s a definition of “content marketing” from Content Marketing Institute: “…a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action.” …

How To Develop Relationships At Scale (Grow Your Network Rapidly)

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“Strong relationships and service lead clients give you enduring loyalty and the benefit of the doubt in tough times. A breakthrough product seldom does that.” This is one of Alan Weiss’ One Percent Solutions found in his book Million Dollar Consulting. This book is a consultant’s bible. Alan talks at length about what it takes to build a successful consulting …