“Why don’t consulting businesses scale easily?” Do you see this guy here? The man with the brilliant mustache? His name is Dr. Stuart McGill. He’s one of the world’s leading experts on spine biomechanics. Dr. McGill’s goal is to help everyone suffering from back pain get back to pain-free living. A three-hour assessment with Dr. McGill costs over $1000. And …

2Bobs, a podcast hosted by David C. Baker and Blair Enns, is a must-listen for consultants. In a recent episode titled “Communication Components in Your Sales Toolbox,” they discussed the role your website plays in the sales process. As the “websites for consultants” guy, I’m excited when I hear thought leaders talk about consulting websites. Below is a summary of …

What part of building a business online do you find the most difficult? Is it talking yourself into starting, driving traffic to your website, or figuring out what business you should venture into? I find it easy to design and build products. I find it easy to market and generate traffic. But when it comes to converting traffic into revenue, sales …

A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “bad” website doesn’t. Let’s take your consulting website as an example. If it’s …

How do you learn SEO strategies to rank your website to the top? My favorite place to learn about SEO is Ahrefs. They have a superb blog and YouTube channel. Out of the thousands of resources to learn SEO, what makes Ahrefs the best? Everything they teach they show you how to do with their tool. They also practice what they preach, ranking for over 250K keywords: …

What are the top traits of a hugely successful salesperson? You’ve seen them before: some people are just born great at sales. Others? Not so much. However, I think that sales is a skill that can be developed. In Andrew Sobel’s new book, It Starts With Clients, he talks about the habits of a rainmaker — a highly successful salesperson. Here …

How can I find the companies that need management consulting? “The last thing I need is a management consultant. What I could use, though, is some good advice.” -Cal Harrison, The Consultant With The Pink Hair Don’t look for companies that need management consulting. Instead, look for companies that would benefit from your advice. How can you find those companies? Put your …

Is it possible to open a consultancy with appropriate knowledge about the field but very few contacts? Yes. With knowledge, create content. Leverage that content to create contacts. When I wanted to specialize in websites for consultants, I didn’t know many consultants. Instead of going to networking events to meet them, I wrote content about websites for consultants based on my experience …

How do you learn ways you can grow in your career and your business? Personally, I’ve found the best way to grow in your career and/or business is to create new services or products. Why? Because creating new services or products forces you to… Listen deeply to what your customers want Think strategically about how you can help them get that …

When do you know your website needs more content? When you’re unhappy with the amount of traffic you’re getting. More (good) content = more traffic. With every piece of content you produce, you’re creating a little “mini-you” that will go out and market your business. When your customers are asking you the same questions over and over. If you’re getting the same …