Friday Fusion: June 5, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. What’s your favorite copywriting formula? My favorite copywriting formula is …

Friday Fusion: May 29, 2020

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What are some of the secrets of being an independent consultant? I’ve spoken with hundreds of independent consultants over the last 5 years, and here are some of the “secrets” I’ve learned: 1. You’re in the marketing business “You’re not in the consulting business, you’re in the marketing business. I know this sounds harsh, but here’s an even more frightening thought: …

Friday Fusion: May 22, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. What do you find is the biggest challenge to launching …

Friday Fusion: May 15, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. How do I stop hating selling and sales? Does this …

Friday Fusion: May 8, 2020

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Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. You can follow me on Quora here, connect with me on LinkedIn here, and email me here. How did you pick a niche? How can you secure …

Consultant Website Breakdown #2: Ascent Consulting

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Welcome to the 2nd episode of Consultant Website Breakdown. In this episode, we’re looking at a consulting firm that works with construction companies, Ascent Consulting. Their website combines solid positioning with powerful content and lead-generation focused design. Overview – Ascent Consulting Ascent Consulting provides consulting services specifically to construction companies. As soon as I saw their website, it was clear …

Google Analytics for Consultants, Part 4: Using Your Analytics To Make Better Decisions

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In part 1, you installed Google Analytics on your consulting website. In part 2, you set up goal-tracking to track your website’s performance.  In part 3, you created your Consulting Website Performance dashboard. Now, in part 4, you’ll use this data to make better marketing decisions and improve your consulting website.  In this post, I’ll show you 3 real-life examples …

Digital Business Development Podcast #1: Jim McCraigh

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In this episode, you’ll learn… The most important lessons Jim has learned 30 years in the consulting business How to build a system for attracting a steady stream of consulting clients Why cold calling/cold emailing is the WORST marketing tactic for your consulting — and what to do instead About Jim Jim McCraigh has been an in-demand consultant, coach, and …