The Consulting Website As A Sales Tool

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2Bobs, a podcast hosted by David C. Baker and Blair Enns, is a must-listen for consultants. In a recent episode titled “Communication Components in Your Sales Toolbox,” they discussed the role your website plays in the sales process. As the “websites for consultants” guy, I’m excited when I hear thought leaders talk about consulting websites. Below is a summary of …

Friday Fusion: December 11, 2020

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What part of building a business online do you find the most difficult? Is it talking yourself into starting, driving traffic to your website, or figuring out what business you should venture into? I find it easy to design and build products. I find it easy to market and generate traffic. But when it comes to converting traffic into revenue, sales …

Friday Fusion: December 4, 2020

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A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “good” website does what it’s supposed to do — for both the owner of the website and the person using the website. A “bad” website doesn’t. Let’s take your consulting website as an example. If it’s …

Friday Fusion: November 27, 2020

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How do you learn SEO strategies to rank your website to the top? My favorite place to learn about SEO is Ahrefs. They have a superb blog and YouTube channel. Out of the thousands of resources to learn SEO, what makes Ahrefs the best? Everything they teach they show you how to do with their tool. They also practice what they preach, ranking for over 250K keywords: …

Friday Fusion: November 20, 2020

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What are the top traits of a hugely successful salesperson? You’ve seen them before: some people are just born great at sales. Others? Not so much. However, I think that sales is a skill that can be developed. In Andrew Sobel’s new book, It Starts With Clients, he talks about the habits of a rainmaker — a highly successful salesperson. Here …

Friday Fusion: November 13, 2020

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How can I find the companies that need management consulting? “The last thing I need is a management consultant. What I could use, though, is some good advice.” -Cal Harrison, The Consultant With The Pink Hair Don’t look for companies that need management consulting. Instead, look for companies that would benefit from your advice. How can you find those companies? Put your …

Friday Fusion: November 6, 2020

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Is it possible to open a consultancy with appropriate knowledge about the field but very few contacts? Yes. With knowledge, create content. Leverage that content to create contacts. When I wanted to specialize in websites for consultants, I didn’t know many consultants. Instead of going to networking events to meet them, I wrote content about websites for consultants based on my experience …

Friday Fusion: October 30, 2020

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How do you learn ways you can grow in your career and your business? Personally, I’ve found the best way to grow in your career and/or business is to create new services or products. Why? Because creating new services or products forces you to… Listen deeply to what your customers want Think strategically about how you can help them get that …

Friday Fusion: October 23, 2020

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When do you know your website needs more content? When you’re unhappy with the amount of traffic you’re getting. More (good) content = more traffic. With every piece of content you produce, you’re creating a little “mini-you” that will go out and market your business. When your customers are asking you the same questions over and over. If you’re getting the same …

Friday Fusion: October 16, 2020

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What are the most important things to focus on to be successful in a B2B appointment setting? Make it easy. Prospects should be able to book a call with you in seconds, with a few clicks. It shouldn’t take a lot of back and forth via email. The easier you can make booking a call with you, the more calls you’ll …