Consulting Website Design 021: The Law of 80/20

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In this video, you’ll about the law of 80/20 when applied to your consulting website — and how to identify the top performing pages on your consulting website using Google Analytics. (Slides) Summary Most people use Google Analytics as glorified hit counters, or they don’t use it at all. And can you blame them? It can be incredibly confusing and …

Consulting Website Design 020: Website Expectations [VIDEO]

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In this episode, you’ll learn about the expectations your prospects have when they visit your consulting website, and how important it is to meet (and exceed) those expectations. (Slides) Summary VeraSage: Revolutionary thinkers — and the website does not match my perception. David C. Baker: Brilliant thinker — and his website matches my perception. Prospects check you out via your …

Consulting Website Design 019: Quora for Consultants [VIDEO]

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In this episode, you’ll learn about the most underlooked social media platform for consultants, Quora, and how to use it for your consulting business. (Slides) Summary Quora is a great social network for consultants – not necessarily for lead-generation, but for content marketing, research and to develop a writing habit – which WILL help with lead generation. Follow the topics …

Consulting Website Design 018: The Assessment [VIDEO]

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In this episode, you’ll learn about using an assessment as your lead-magnet with help from Propeller’s consulting website. (Slides) Summary In this episode, I’m going to be looking at a really strong consulting website called Propeller consulting, and how they use an assessment to generate leads. Let’s head over to Propellers website and see what we find. So the first …

Consulting Website Design 017: Market Research [VIDEO]

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In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. (Slides) Key Points It’s very difficult to write good copy and content unless you know the problems, desires, and uncertainties of your prospective client. One of the best ways to get …

Consulting Website Design 016: Building Backlinks [VIDEO]

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In this episode, you’ll learn how to rank your website higher in Google by building backlinks to it. (Slides) Transcript Welcome to Consulting Website Design 016: Building Backlinks. In this episode, I’m going to teach you how I plan to rank one of my new in the top spot of Google by building backlinks to it. I’m going to give …

Consulting Website Design 015: The Problem with Templates [VIDEO]

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In this episode, you’ll learn why consulting website templates actually hurt your business more than help. The template I analyze in this episode is Wix’s “The Consultant” template. (Slides) Transcript Welcome to Consulting Website Design 015: The Problem with Templates. One of the first things consultants do when they’re interested in building a website is looking for consultant website templates …

Consulting Website Design 014: McKinsey pt. 2 [VIDEO]

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Welcome to Consulting Website Design 014: McKinsey part 2. In today’s episode, the consulting website/pages we’re looking at is McKinsey’s article page, services page, and contact page. (Slides) Transcript I’ve written about McKinsey’s website before, and I think it’s the best consulting website design on the internet. And even though McKinsey is a huge firm, there are many lessons that …

Consulting Website Design 013: Levels of the Game [VIDEO]

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In this video, I demonstrate the 4 levels of consulting websites, and examples for each of the levels. The 4 levels and consulting websites featured in this article are: Level 1 – No consulting website Level 2 – Kent Business Consulting Level 3 – Jonathan Stark Consulting Level 4 – Ethercycle (Slides) Transcript In this episode, I’m going to walk …

Consulting Website Design 012: Feature – Angus Hay (Business Growth Consultant Website) [VIDEO]

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This episode is a feature of business growth consultant Angus Hay’s consulting website. Key Takeaways Angus found my article on the 22 Best Consultant Websites helpful in designing and writing his consulting website — as well as developing his value proposition. Suggest Change One: First, and most important, is that you’ll notice Angus doesn’t have a lead magnet yet. Now …