Consulting Website Design 011: Client Qualification [VIDEO]

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In this episode, you’ll learn how to use your contact form to qualify your prospects. The consulting websites featured in this video are ethercycle.com and positivepathwaysconsulting.com. Transcript Today we’re going to look at two contact forms — one that functions as more of an intake form, and the other that looks like 80% of consulting website contact forms. The first …

Consulting Website Design 010: Setting Your Anchor [VIDEO]

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In this episode, you’ll learn about publishing your pricing on your consulting website. The website featured in this episode is Jonathan Stark’s consulting website. The concept of “Anchoring” is one I learned from Blair Enns book, Pricing Creativity. [Slides] Transcript I’ve been reading a fascinating new book by Blair Enns which has taught me some great principles about putting your …

Consulting Website Design 009: The Power of Brand [VIDEO]

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In this episode, you’ll learn about your consulting website and branding. The website featured in this episode is Dana James Mwangi’s website. [Slides] Transcript Welcome to Consulting Website Design 09, The Power of Brand. Last week, I received a message from my friend Dana, and she told me she re-launched her consulting website. She told me that my content and …

Consulting Website Design 008: Addition By Subtraction [VIDEO]

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In this episode, you’ll learn how to improve your website’s design by taking away elements. The websites featured in this episode are Propeller Consulting’s “What We Do” page, and Winton Gibbon’s “What I Do” page. [Slides] Transcript Welcome to Consulting Website Design 008: Addition By Subtraction. In today’s episode, you’re going to learn about visual hierarchy and creating a “path” …

Consulting Website Design 007: Contact Now [VIDEO]

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In this video, you’ll learn how to improve your consulting website contact page with a “Now” section, as well as adding the principle of scarcity. The consulting website used in this demonstration is Kurt Elster’s contact page. [Slides] Transcript Welcome to Consulting Website Design 007: Contact Now. In today’s episode, you’re going to learn how to improve your contact page …

Consulting Website Design 006: Resources Done Right [VIDEO]

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In this video, you’ll learn the types of content you want to create for your consulting website’s resource page. Navalent is the firm and website discussed in this video — their Resource Center in particular. [Slides] Transcript Welcome to the 6th installment of Consulting Website Design, Resources Done Right. In this episode, we’re looking at the website of consulting firm …

Consulting Website Design 005: Social Proof [VIDEO]

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In this episode, you’ll learn how to make your consulting website far more persuasive using social proof. The website used in this example is Inscape Consulting. [Slides] Transcript Welcome to Consulting Website Design 005: Social Proof. In today’s episode, I’m going to give you a quick primer on social proof and how to use it on your consulting website. And …

Consulting Website Design Episode 004: Pictures On The Wall [VIDEO]

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In this video, you’ll learn how to improve the copy on your consulting website by focusing on the business outcomes you provide. The consulting website used in this demonstration is 760 Blue. [Slides] Transcript Welcome to episode 4 of Consulting Website Design: Pictures On The Wall Today, we’re looking at the website and copy of 760 Blue, a small consulting …

Consulting Website Design 003: Low Hanging Fruit [VIDEO]

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In this video, you’ll learn how to use your lead magnet to generate leads using a “bar.” The website example used in this video is Markovitz Consulting. [Slides] Transcript Welcome to Consulting Website Design Episode 03: Low Hanging Fruit. In this video, we’re looking at the website of a consultant named Daniel Markovitz of Markovitz Consulting. First things first — …

Consulting Website Design 002: McKinsey [VIDEO]

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In this episode, you’ll learn how to emulate the success of the world’s most prestigious consulting firm, McKinsey. McKinsey’s homepage is the consulting website discussed in this video. [Slides] Transcript Welcome to Consulting Website Design Episode 2 – McKinsey. In this episode, we’re talking about the most prestigious consulting firm in the world and their website. If you Google “most …