DIY Content Marketing for Consultants: Infinite Articles For Your Website

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If you have spent time looking into how to find more clients online, you’ll have come across the term “content marketing”. Here’s a definition of “content marketing” from Content Marketing Institute: “…a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action.” …

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

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Consulting lead generation isn’t easy, especially when done online. Only a few years ago, your prospects didn’t care about your website. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their …

7 Signs It’s Time for a New Consulting Website in 2018

Tsavo Web Design

It’s 2018. Last year, your consulting website was neglected. Now, your plugins are outdated, you published one post back in March, and you aren’t even sure if your contact form is still working. You’ve told yourself this year will be different. This year, you’re going to start using your website so that it helps you. You want to be successful …

4 Reasons You Don’t Need A New Website for Your Consulting Business

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Do you feel pressure to spend thousands of dollars on a new website? Does this pressure make you feel uncomfortable considering your current website doesn’t generate business results for your consulting business? “You need a new website!” is something every designer, marketer, or agency will tell you every few years. You’re open to the idea of a new website. But …

5 Website Must-Haves for Consultants and Coaches (With Amber Vilhauer)

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Amber Vilhauer is the founder of No Guts No Glory Enterprises, a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. On December 13th, she hosted a webinar with More Clients More Fun (Check out the amazing Facebook group here) on the 5 must-haves that consultants and coaches should have on their website in order …

Optimizing Your Consulting Website For Success (The Conversion Rate Bible)

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Good marketing gets website visitors and potential clients to take action.  Your website, as a marketing tool, should guide your users down the path you want them to take. The rate at which your potential clients take this desired action is called your conversion rate.  Conversion Rate Optimization (or “CRO”) is the art and science of increasing your conversion rate. …