How Does Your Consulting Website Stack Up Against The Best? (McKinsey Website Design)

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What’s one big difference between a global consulting firm and a small consulting firm? Global corporations have massive budgets. They can afford the best of the best. They can hire top designers for their marketing materials and assets such as their website. Small consulting firms and independent consultants don’t have the same sized marketing budget. McKinsey & Company is a global …

5 Best Lead Generation Tools for Your Consulting Website

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As a consultant, your website needs to do more than look nice.  It’s about demonstrating to potential clients that you’re credible. It’s a tool that can help bring you more leads. Good design is about solving problems, and your website serves you best when it’s designed to solve your problems as a consultant.  Acquiring leads is one of the most …

DIY Content Marketing for Consultants: Infinite Articles For Your Website

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If you have spent time looking into how to find more clients online, you’ll have come across the term “content marketing”. Here’s a definition of “content marketing” from Content Marketing Institute: “…a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action.” …

Optimizing Your Consulting Website For Success (The Conversion Rate Bible)

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Good marketing gets website visitors and potential clients to take action.  Your website, as a marketing tool, should guide your users down the path you want them to take. The rate at which your potential clients take this desired action is called your conversion rate.  Conversion Rate Optimization (or “CRO”) is the art and science of increasing your conversion rate. …

How To Develop Relationships At Scale (Grow Your Network Rapidly)

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“Strong relationships and service lead clients give you enduring loyalty and the benefit of the doubt in tough times. A breakthrough product seldom does that.” This is one of Alan Weiss’ One Percent Solutions found in his book Million Dollar Consulting. This book is a consultant’s bible. Alan talks at length about what it takes to build a successful consulting …

How To Follow Up Using Your Website (Impress Everyone You Meet)

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Imagine if you had followed up with everyone you handed your business card to. Throughout your entire career. Would your network be larger? Would it make getting referrals easier? Would you have more valuable, lasting relationships? Following up is crucial to networking and consulting. It’s easy to attend networking events and meet people. It’s much harder to actually follow up …

The Consultant Webpage Checklist (Design Your Clients Trust)

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Judging the design of your website can be difficult. If you’re not a designer, how can you know the design meets your reader’s needs? Without objective measures, it’s difficult to know whether your website’s design is effective. B2B buyers are judging you and your business based off the design of your website. As a freelance consultant, this is especially important. …

22 Best Consultant Websites (And Why They Have Them)

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“Why does an independent consultant need a website? “What are examples of some of the best consultant websites?” As someone who builds websites for consultants, I’m biased. I believe everyone should have a website. And I think consulting websites should always be done professionally so that they instill confidence in both the consultant’s clients and the consultant themselves. But given …