Consulting Website Design 017: Market Research [VIDEO]

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In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action.


Key Points

  • It’s very difficult to write good copy and content unless you know the problems, desires, and uncertainties of your prospective client.
  • One of the best ways to get inside the minds of your prospects is to read the comments sections of articles that share the same audience as you.
  • Whenever you hear or read your prospect start a sentence with “I feel…” or “I think…” or end it with a question mark, that’s the exact material you want to copy into your language library.
  • Think of it this way: you want your prospects to think they “stole a page out of their diary” when reading your copy and content. This makes your copy and content feel personal to them, keeps them engaged, and drives them to take action.

Action Step

Open up a Google doc and name it “Language Library.”

Whenever you come across the language that your prospects are using, copy and paste it into your language library.

Use it when writing your copy or your content.

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