Last updated on February 5th, 2018 at 10:03 pm
Chapter 1: Planning Your Consulting Website
In Chapter 1, you will learn…
- If a website is the right marketing & business development tool for your consultancy
- How modern consultants use their website to grow their business
- The top consultants to learn from for marketing & selling your business online
Chapter 2: Building a Lead-Generating Consulting Website
In Chapter 2, you will learn…
- How to build a consulting website that attracts and develops new business
- The tools you need to make your website sales-oriented
- How to apply design-thinking to your website so that it solves problems for your business
Chapter 3: Maximizing Your Digital Presence
In Chapter 3, you will learn…
- How to use your website position your business as an authority and build trust
- An efficient, systematic approach to your digital marketing strategy
- Other proven digital marketing mediums for consultants and how to use them
Bonus Chapter: Free Downloadable Consulting Website Resources
Click on any of the links below to sign up for my email newsletter, and you will be given a password to access my Bonus Vault. After signing up, you can download all of these PDFs, templates, documents, and more — for free!
Rochelle Moulton: earned her consulting stripes leading introverted brainiacs at some powerhouse consulting firms: Towers Perrin And Arthur Andersen. She’s a serial entrepreneur herself who has built, led (and sometimes sold) more than a few 6, 7 and 8-figure consulting businesses. Her forte? Building unforgettable brands + deeply successful businesses for consulting firm leaders and soloists. Her ConsultantBrand course is especially designed for soloists to build the brand—and the business—their work deserves.
Mimiran: a personal sales robot for consultants that converts more web visitors to leads, more leads to conversations, and more conversations to e-signed proposals. Mimiran gives you one simple app to manage grow and close your funnel, and it comes with lead magnet and consulting proposal templates to help you get started.
Jackie Barrie: “Strong sales copy written by a professional copywriter – somebody who is an expert in your industry – can almost double conversions.” – Andrew Slack, Conversion Rate Bible. Jackie Barrie is a highly experienced copywriter with over 30 years in the field. One of her specialties is copywriting for consultants and coaches. Your website copy is essential to your website’s success, and you’re best off hiring a specialist like Jackie. If you don’t have the budget for a copywriter and want to take a stab at writing your own copy, check out her book The Little Fish Guide to Writing Your Own Website.
Happy Self Publishing: Have you been thinking of writing a book for a while now? Irrespective of where you are in your author journey, Happy Self Publishing has got something to get you on the road to the finish line. If you are stuck with the writing, their book coaches will help you overcome your writer’s block and will hold your hand till you finish your manuscript. If you have absolutely no time to write, their angel writing team will get the book written for you by just chatting with you for a few hours. They have covered everything that you would possibly need – cover design, editing, formatting, uploading the book on Amazon, designing your logo & website, creating your book’s trailer & audiobook, making it a bestseller on Amazon… you name it!
Hourly Billing is Nuts by Jonathan Stark: If you’re an advocate of the billable hour, this book may change your mind. Jonathan presents clear and logical arguments for why billing by the hour is frustrating for both you and your clients — and how to change your pricing strategy to improve your business and your customer’s experience.
The Positioning Manual for Technical Firms by Philip Morgan: Although Philip targets technical firms for this book, any consultant interested in making marketing easier and more effective will benefit from reading it. This book will give you a method and framework to choose a target market and become an authority in it. If you struggle with getting crystal clear on the industry you serve and defining your ideal client, this book is for you.
The Business of Expertise by David C. Baker: If there is anyone who’s an entrepreneurial expert, it’s the consultant or small firm. If you make your living through your selling your expertise, then this book will help you better position your expertise so that you can serve your clients better and run a more profitable, enjoyable business. If you struggle with marketing your firm, this book will serve as the foundation for choosing who to market to, making all of your future marketing decisions that much easier.