Last updated on February 5th, 2018 at 10:03 pm

The Ultimate Guide To Consulting Website Design

Are you an independent business consultant or consultant at a boutique consulting firm looking to use your website and digital presence to generate leads, attract new business, and position your company as an authority?

“The Ultimate Guide to Consulting Web Design” is a collection of my posts organized in a book format. Reading through each post in order, you will learn everything you need to know about creating a website for your consultancy that…

  • Is sales oriented and brings you qualified leads each month
  • Demonstrates credibility and trust, positioning your brand as trustworthy and approachable
  • Works 24/7 to market and sell your consulting services on auto-pilot
  • Helps converts your leads into clients by nurturing and educating your prospects
  • Allows you to better balance delivering vs marketing and sales by handling a the marketing and sales for you

Start with chapter one and read through each post in order — or, pick and choose posts that are applicable to your specific situation.

  • If you are in the planning stages of your website and want to make sure you start off in the right direction, start with chapter one.
  • If you have started your website and need want to ensure that it generates leads, go straight to chapter two.
  • If you are satisfied with your website and want to start using it as a marketing and sales tool, read through chapter three.
  • If you want to download free consulting templates, cheat sheets, and mini-courses, head down to the bonus chapter.
  • If you want to work with service providers and software that specialize in improving your consulting business, check out the additional resources.
  • Not a reader? For quick video tutorials on how to design, develop, and improve your consulting website, check out my Consulting Website Design video series

Bonus Chapter: Free Downloadable Consulting Website Resources

Click on any of the links below to sign up for my email newsletter, and you will be given a password to access my Bonus Vault. After signing up, you can download all of these PDFs, templates, documents, and more — for free!

Additional Resources

Rochelle Moulton: earned her consulting stripes leading introverted brainiacs at some powerhouse consulting firms: Towers Perrin And Arthur Andersen. She’s a serial entrepreneur herself who has built, led (and sometimes sold) more than a few 6, 7 and 8-figure consulting businesses. Her forte? Building unforgettable brands + deeply successful businesses for consulting firm leaders and soloists. Her ConsultantBrand course is especially designed for soloists to build the brand—and the business—their work deserves.

Mimiran: a personal sales robot for consultants that converts more web visitors to leads, more leads to conversations, and more conversations to e-signed proposals. Mimiran gives you one simple app to manage grow and close your funnel, and it comes with lead magnet and consulting proposal templates to help you get started.

Jackie Barrie: “Strong sales copy written by a professional copywriter – somebody who is an expert in your industry – can almost double conversions.” – Andrew Slack, Conversion Rate Bible. Jackie Barrie is a highly experienced copywriter with over 30 years in the field. One of her specialties is copywriting for consultants and coaches. Your website copy is essential to your website’s success, and you’re best off hiring a specialist like Jackie. If you don’t have the budget for a copywriter and want to take a stab at writing your own copy, check out her book The Little Fish Guide to Writing Your Own Website.

Happy Self Publishing: Have you been thinking of writing a book for a while now? Irrespective of where you are in your author journey, Happy Self Publishing has got something to get you on the road to the finish line. If you are stuck with the writing, their book coaches will help you overcome your writer’s block and will hold your hand till you finish your manuscript. If you have absolutely no time to write, their angel writing team will get the book written for you by just chatting with you for a few hours. They have covered everything that you would possibly need – cover design, editing, formatting, uploading the book on Amazon, designing your logo & website, creating your book’s trailer & audiobook, making it a bestseller on Amazon… you name it!

Essential Reading

Hourly Billing is Nuts by Jonathan Stark: If you’re an advocate of the billable hour, this book may change your mind. Jonathan presents clear and logical arguments for why billing by the hour is frustrating for both you and your clients — and how to change your pricing strategy to improve your business and your customer’s experience.

The Positioning Manual for Technical Firms by Philip Morgan: Although Philip targets technical firms for this book, any consultant interested in making marketing easier and more effective will benefit from reading it. This book will give you a method and framework to choose a target market and become an authority in it. If you struggle with getting crystal clear on the industry you serve and defining your ideal client, this book is for you.

The Business of Expertise by David C. Baker: If there is anyone who’s an entrepreneurial expert, it’s the consultant or small firm. If you make your living through your selling your expertise, then this book will help you better position your expertise so that you can serve your clients better and run a more profitable, enjoyable business. If you struggle with marketing your firm, this book will serve as the foundation for choosing who to market to, making all of your future marketing decisions that much easier.

Services to help you use your website to attract new consulting business