Last updated on June 6th, 2017 at 04:31 pm Website Project Inquiry PurposeThis is your opportunity to me why you need a website and what the website should achieve. The more information you give me here, the better the solution I will be able to provide. Ignore any questions that are not relevant.Business SnapshotWhat’s the name of your company?EG: Duncan-Millard ConsultingWhat does your company do? What are the products and services you offer?EG: We offer management consulting services for manufacturing.Who are the decision makers for this project?EG: I am, as principal consultant.What Will I Be Doing?Give me your main reasons for needing a new website.It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 3 business needs of your new website? Goal #1EG: 20% increase in sales in 6 monthsGoal #2EG: 50% increase in website traffic in 6 monthsGoal #3EG: Double the amount of speaking invitations this yearIs there anything about your current site that serves the business well and if so, why?EG: Our case studies are well done, but the rest of the website is outdated and not designed to generate leads.Who Are We Doing This For?Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?EG: Our ideal customer is a C-level executive at a manufacturing company. They are male in their 50s. Online, they are frequent on LinkedIn, trade magazines, and a few select industry blogs. They're interested in improving the efficiency of their business. What are the reasons your ideal customer will visit your website?EG: research for solutions to their problems, check for credibility, get contact details, ask questions about services, pricing Design ConceptHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?EG: We want people to feel as if our brand is professional, trustworthy, and approachable. Tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?EG: Our competitors are other management consultants. I think they have better websites that look more professional and trustworthy to potential clients, and their websites do a better job of establishing contact.Do your competitors have websites? If so, list them here so I can make sure yours is better.EG: klmconsulting.com gohconsulting.comAre the any other websites in particular that you like the design of? Why?EG: Yes, we like the design of... rksconsulting.com nvbconsulting.comWhat Does Success Look Like?If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.EG: We would like to have 1000 website visitors a month, with our website generating 10 leads a month. We want our website to help handle our marketing duties and take some of the pressure off so we have more time to do great work for our clients. Anything else you want to get off your chest?Name First Last Email This iframe contains the logic required to handle Ajax powered Gravity Forms.