Last updated on June 6th, 2017 at 04:31 pm

Website Project Inquiry

  • Purpose

    This is your opportunity to me why you need a website and what the website should achieve. The more information you give me here, the better the solution I will be able to provide. Ignore any questions that are not relevant.
  • Business Snapshot

  • EG: Duncan-Millard Consulting
  • EG: We offer management consulting services for manufacturing.
  • EG: I am, as principal consultant.
  • What Will I Be Doing?

  • Give me your main reasons for needing a new website.

    It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

    With this in mind, what are the top 3 business needs of your new website?
  • EG: 20% increase in sales in 6 months
  • EG: 50% increase in website traffic in 6 months
  • EG: Double the amount of speaking invitations this year
  • EG: Our case studies are well done, but the rest of the website is outdated and not designed to generate leads.
  • Who Are We Doing This For?

  • EG: Our ideal customer is a C-level executive at a manufacturing company. They are male in their 50s. Online, they are frequent on LinkedIn, trade magazines, and a few select industry blogs. They're interested in improving the efficiency of their business.
  • EG: research for solutions to their problems, check for credibility, get contact details, ask questions about services, pricing
  • Design Concept

  • EG: We want people to feel as if our brand is professional, trustworthy, and approachable.
  • EG: Our competitors are other management consultants. I think they have better websites that look more professional and trustworthy to potential clients, and their websites do a better job of establishing contact.
  • EG:
  • EG: Yes, we like the design of...
  • What Does Success Look Like?

  • EG: We would like to have 1000 website visitors a month, with our website generating 10 leads a month. We want our website to help handle our marketing duties and take some of the pressure off so we have more time to do great work for our clients.