Do you want to write a LinkedIn consultant profile that helps you win new business?
LinkedIn gives you an incredible opportunity to network and attract potential clients for your consulting business. There is no other network with the same access to B2B decision-makers.
If you haven’t generated interest from potential consulting clients with your LinkedIn profile, you’re doing something wrong.
Most independent consultants and small consulting firms use LinkedIn incorrectly. They use it as a resume instead of a marketing and sales asset for their business.
How to NOT use your LinkedIn profile as a consultant
If you’re a consultant who’s looking to grow your business instead of finding a new job, then my LinkedIn consultant profile below will help you start generating leads with LinkedIn.
How To Set Up Your LinkedIn Profile As A Consultant: The Template
Are you struggling with {Problem} in your {Industry} business?
WHAT I DO:
I help {Industry} get {Benefit} with {Service}. Clients hire me because {Uniqueness}.
HOW I’VE DONE IT:
✔️ {Action} that {Result}
✔️ {Action} that {Result}
✔️ {Action} that {Result}
✔️ {Action} that {Result}
✔️ {Action} that {Result}
WHAT MY CLIENTS ARE SAYING:
💬 “Insert a testimonial from one of your clients. The best testimonials tell a story of how you improved your client’s condition. They also include $s and %s — the hard data on the value you’ve created for them.”
—{Client’s Name}, {Client’s Company}
💬 “Insert a testimonial from one of your clients. The best testimonials tell a story of how you improved your client’s condition. They also include $s and %s — the hard data on the value you’ve created for them.”
—{Client’s Name}, {Client’s Company}
💬 “Insert a testimonial from one of your clients. The best testimonials tell a story of how you improved your client’s condition. They also include $s and %s — the hard data on the value you’ve created for them.”
—{Client’s Name}, {Client’s Company}
WANT TO LEARN MORE?
Click on the link below to schedule a free, 30-minute conversation with me where we talk about your business — and explore whether my firm can help you achieve your goals:
➡️ yourwebsite.com/contact
(Not ready to talk just yet? Check out my website to learn more about {Problem} — and how to {Benefit}: yourwebsite.com)
Here’s an image of my LinkedIn consultant profile template:
Why It Works
An effective LinkedIn profile…
- Talks more about your prospect than about you and your business
- Discusses the business outcomes you provide for your prospect, not just how you get them there
- Has a direct, compelling call-to-action (either to connect with you and start a conversation — or to learn more on your website)
An ineffective LinkedIn profile…
- Is written in third-person
- Looks more like a digital resume than copy on a sales page (do you want a new job or new leads?)
- Talks about your past experience, job history, and credentials (your prospects don’t care about that yet)
Your profile is only one piece of the marketing puzzle on LinkedIn, but it is the centerpiece of the system. A sales-oriented LinkedIn profile is what will compel your prospects to connect and message you to find out more of what you do.
Once you’ve positioned your firm well on LinkedIn, you can start thinking about LinkedIn lead generation — the art and science of attracting the right prospects to your profile.
Further Reading
To see a live example of this LinkedIn profile template for consultants, you can find my LinkedIn profile here: LinkedIn – Tsavo Neal.
This template was inspired by other experts in this space. You can read their insights below:
If you do decide to use this LinkedIn Consultant Profile template, share it in the comments below!