“I want my consulting website to assist in driving business — right now it just exists...”JUMP TO PRICING
You’re tired of cold-calling. You’re tired of BS networking events and waiting around for referrals.
And don’t even get you started on those online “slave service” job boards.
This “marketing” stuff is tough, isn’t it?
You’d say it’s harder than delivering consulting work.
Once you get a client, you know you can do the work.
But it’s getting them in the first place that’s so hard.
Instead of feeling in control of your consulting business…
...you feel uncertainty.
Where is that next client (and a paycheck) coming from?
And worse, every time you try to do marketing, it feels gross.
It feels like self-promotion. You feel like one of those spammers you hate.
You already have a tough time selling yourself and communicating your value. Your marketing is only magnifying those weaknesses.
Referrals are great and all — but you never want to feel reliant on them. You don’t want to feel stuck when the referral well runs dry.
You want to build a client-base you can rely on — and right now, your efforts feel scattershot.
What if you could use your own consulting website to attract & develop new business?
If you didn’t have to go out and make direct outreach — but instead, new leads and clients came to you?
You could feel confident that whenever your potential clients are looking you up online that your website reinforces your credibility (rather than take away from it).
You could know that your website is working to attract clients for you while you’re working on projects.
And your website would be a useful lead-generation tool instead of another “tick the box.”
No more pressure-filled proposal writing or worries about cash-flow…
...but meaningful work, a profitable firm, and a reputation for being the trusted advisor in your industry.
All WITHOUT having to do noisy self-promotion — but using your expertise to engage an audience of potential clients. And turning them into qualified leads.
Productize Yourself: The Consultant’s Guide To Attracting Clients Through Your Website
"Whether you have an existing website and feel like it’s not having the impact on your business it should, or you have yet to develop your own consulting website, Productize Yourself will provide you with perspectives and a plan to design a consulting website that attracts clients."
Michael Zipursky, CEO of Consulting Success®
I want to help you — the consultant — eliminate your feast-or-famine cycle for good.
To stop relying on referrals…
...but to use your consulting website to become a visible, reputable expert.
And to have your website do your marketing and sales for you.
So, I wrote a book. It’s called Productize Yourself: The Consultant’s Guide to Attracting Clients Through Your Website. And it will show you how to write, design, AND market a lead-generating consulting website.
And when you’re done taking action with the book, your website won’t be a useless digital brochure…
...but a marketing and selling machine that works for you 24/7.
- Struggling to attract more consulting clients — and tired of cold-calling, spam-emailing, and relying on race-to-the-bottom job boards...
- Finding it impossible to write about your own qualifications objectively and communicate the value you bring...
- Looking to build up a more consistent deal-flow that isn’t reliant on your network...
- Feeling too much like a perfectionist and know you just need to get it done (with a step by step system from somebody who understands your business)
- Wanting to build a marketing machine that works for you while you sleep
I wrote Productize Yourself for you.
What Consultants Like You Are Saying
“Productize Yourself contains everything you need to know to create a lead-generating website that makes you money — without falling into the feast and famine trap like every other consultant. The action steps at the end of each chapter ensure that you not only understand the information but, more importantly, take action.”
Jordan Ayres, Consultant
Here's the table of contents (and the subject matter experts sharing their insights in EVERY chapter):
By Michael Zipursky, CEO of Consulting Success®
My Point Of View
How To Use This Book
Setting Your Income Goal
How Your Consulting Website Will Revolutionize Your Business
Why Your Consulting Website Matters [Featuring David A. Fields]
What Your Website Can Do For You [Featuring Martin J. Williams]
The Consultant Website Marketing System — How It Works [Featuring Amber Vilhauer]
Planning Your Consulting Website For Success
The Foundation — Positioning Your Consulting Business [Featuring Philip Morgan]
Assembling The Raw Material — Mandatory Website Assets: [Featuring Rochelle Moulton]
Choosing The Right Vendor (Or Doing It Yourself) [Featuring Chad Barr]
How To Be The Best Client [Featuring Jarrod Drysdale]
Creating Your Lead-Generating Consulting Website
The 6 Essential Consultant Website Pages [Featuring Dana-James Mwangi]
Evoking Prospects To Buy — Writing Your Website Copy [Featuring Jackie Barrie]
Productizing Yourself With Consulting Website Design [Featuring Tsavo Neal]
The Art of Lead-Generation (Crafting Your Lead Magnet) [Featuring Reuben Swartz]
Attracting The Right Prospects To Your Consulting Website
Your New Daily Marketing Habits [Featuring Ahmad Munawar]
Share What You Know — The Key to Writing Expert Content [Featuring Betsy Jordyn]
Your Digital Soapbox (Speaking Online To Attract Clients) [Featuring Kurt Elster]
How to Do Direct Outreach (Without Feeling Spammy) [Featuring Kai Davis]
The Truth About Social Media Marketing for Consultants [Featuring Jake Jorgovan]
Build Relationships As You Promote With Partnership Marketing [Featuring Liston Witherill]
Optimizing Your Consulting Website & Systematizing Your Marketing
How to Measure & Improve Your Consulting Website’s Performance [Featuring Chris Goward]
Your Secret Weapon — Getting Clients With Email Marketing [Featuring Scott Oldford]
Saving Hours Per Week With Marketing Automation [Featuring Brennan Dunn]
The “Next Level” — Productizing Your Consulting Services [Featuring Jonathan Stark]
If you take action on what you learn in the book, you'll turn your consulting website into a client-attraction machine. Period.
That's why I back Productize Yourself with a LIFETIME guarantee.
You can read the entire book, take all of the action steps -- and if it doesn't work for you (even after months or years), I'll give you your money back. And you can keep the book.
Don't let your fear or lack on knowledge prevent you from being stuck with a useless brochure website. With this lifetime guarantee, you have NOTHING to lose -- and everything to gain.